TRUSCEND

The TRUSCEND Popobait is a topwater plopper-style fishing lure engineered to start working the moment it hits the water, cast farther, and tempt aggressive strikes with a balanced spray, sound, and swim. Designed for anglers who want more action and fewer setup tweaks, the...

TRUSCEND Swimmax Easy Catch is a segmented jointed swimbait engineered to wiggle, vibrate, gurgle and rattle simultaneously to draw more strikes from bass, trout, walleye, crappie and pike. Designed for anglers who want a turnkey, lifelike artificial bait, the Swimmax blends multiple sensory triggers...