Tower 28 Swipe Serum Hydrating Concealer — 7.0 KTOWN Medium/Neutral, Hydrating Buildable Coverage

Designed for sensitive skin, this cream-concealer pairs skin-soothing ingredients with makeup-grade pigments to create a natural, comfortable finish. Shade 7.0 (KTOWN) reads as a medium tone with neutral undertones, formulated to glide on smoothly without clinging to dry patches. The texture balances a dewy, hydrated look with the coverage you need for everyday touch-ups or targeted concealment.

How does Swipe Serum feel on dry or sensitive skin?

The formula emphasizes hydration and comfort: hyaluronic acid attracts moisture while centella asiatica helps calm irritation, making it suitable for sensitive or dry complexions. Its serum-like glide prevents settling into fine lines and avoids the heavy, cakey feel of some full-coverage products.

• Lightweight cream texture that blends easily without tugging.
• Non-comedogenic and designed to minimize pore-clogging.
• Hydrating actives reduce the appearance of flaky areas.

How much coverage can I expect from Shade 7.0 KTOWN?

Swipe Serum provides medium coverage out of the applicator and builds to fuller coverage with additional layers, so you can customize coverage without looking mask-like. Pigments are designed to sit smoothly on skin for an even, natural finish rather than heavy opacity.

• Medium-to-buildable coverage for dark circles, redness, and blemishes.
• Blendable formulation that layers without cakiness.
• Natural finish that enhances skin’s texture rather than hiding it.

What skincare benefits are inside this concealer?

Beyond pigment, the concealer includes lysine-coated pigments to support smoother application and avoid flakiness, while hyaluronic acid provides immediate hydration. Centella asiatica helps soothe stressed skin, making the product a hybrid of cosmetic coverage and skincare-friendly ingredients.

• Hyaluronic acid for moisture retention and a plump appearance.
• Centella asiatica to calm and support sensitive skin.
• Lysine-coated pigments to promote even, non-flaky coverage.

How should I apply Swipe Serum for best results?

Use the wand to swipe directly where you need coverage and blend with a finger, brush, or sponge. For longer wear, set with a translucent or skin-tone-matching powder; to brighten under eyes, choose a shade one tone lighter than your base.

• Swipe on targeted areas, then blend outward for seamless edges.
• Layer gradually for more coverage without heaviness.
• Set with GetSet Powder to increase longevity and reduce shine.

Who this product is for: Tower 28 Swipe Serum Hydrating Concealer in 7.0 KTOWN is a good match for anyone seeking medium-buildable coverage with a hydrating, skin-friendly formula. It’s especially suited to those with sensitive, dry, or blemish-prone skin who prefer makeup that wears comfortably throughout the day and plays well with skincare. If you want a concealer that blends easily, layers cleanly, and supports a natural finish while addressing dark circles and redness, this shade and formulation are designed to meet those needs.