tarte volumizing mascara Lights, Camera, Lashes — Black full size, platinum lash serum for volume & longwear

This full-size black mascara blends makeup performance with conditioning care. Formulated with tarte’s Platinum Lash Serum Cocktail — including biotin, peptides, green tea, jojoba, olive and avocado oils — it promises dramatic volume and curl plus longwear that resists smudging, flaking and sweat. The proprietary bristle brush deposits pigment and lifts lashes from root to tip while serum components work to improve lash look over time. The formula is vegan, cruelty-free and free from parabens, mineral oil, phthalates, triclosan, SLS and gluten.

How does this mascara build volume and hold curl?

The mascara uses a dense bristle wand and a pigmented, flexible formula to coat each lash for instant thickness and definition. Repeated swipes build dramatic lift without clumping, and the formulation sets to lock curl in place for longwear.

• Precision bristle brush separates and fans lashes for fuller appearance.
• Buildable, pigmented formula adds thickness without stiffness.
• Longwear polymers help maintain curl and shape throughout the day.

What skincare ingredients are in the Platinum Lash Serum Cocktail?

This mascara blends actives commonly found in lash serums — biotin and peptides — with natural oils and antioxidants that condition and support lash strength and shine. These components aim to leave lashes looking healthier while you wear mascara rather than just coating them temporarily.

• Biotin and peptides to support the appearance of fuller-looking lashes.
• Jojoba, olive and avocado oils to hydrate and reduce brittleness.
• Green tea, vitamins C, E and B5 for antioxidant support and moisture retention.

Will it smudge, flake, or run during long days or workouts?

The formula is engineered for extended wear: it’s sweatproof for up to 16 hours and offers 24-hour flake-free, smudge-proof performance in clinical testing. Users can expect durable wear in everyday activities and increased resistance to transfer and fallout.

• Clinically evaluated for 16-hour longwear and sweat resistance.
• 24-hour flake-free and smudge-proof performance reported in studies.
• Ophthalmologist and dermatologist tested; suitable for contact lens wearers.

How should I apply it for best results and lash care?

Start at the base of the lashes and sweep upward in a zigzag motion to lift and separate. For more dramatic results, layer multiple coats while the formula is still tacky to build volume without clumping. Remove gently with an oil-based or gentle makeup remover to protect lash health.

• Wipe excess product from the wand before application to avoid clumps.
• Use vertical wiggling at roots to maximize lift and curl retention.
• Remove with a gentle cleanser or oil-based remover to preserve lashes.

Who is this for: Ideal for anyone seeking a multifunctional mascara that performs like makeup and conditions like a serum — especially those who want bold volume, long-lasting wear and added lash nourishment without animal-derived ingredients. It suits contact lens wearers and users looking for a clinically tested, cosmetically effective option that minimizes smudging and flaking.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, copernicia cerifera (carnauba) wax/cera carnauba/cire de carnauba, cyclopentasiloxane, oryza sativa (rice) bran wax, hydrogenated olive oil stearyl esters, alcohol denat., palmitic acid, stearic acid, triethanolamine, acacia senegal gum, euphorbia cerifera (candelilla) wax/candelilla cera/cire de candelilla, propylene glycol, ascorbic acid, ascorbyl palmitate, biotin, olea europaea (olive) fruit oil, persea gratissima (avocado) oil, simmondsia chinensis (jojoba) seed oil, tocopheryl acetate, prunus armeniaca kernel oil, panthenol, hydrolyzed vegetable protein, serenoa serrulata fruit extract, chenopodium quinoa seed extract, hydrolyzed cicer seed extract, lens esculenta seed extract, camellia sinensis leaf extract, leuconostoc/radish root ferment filtrate, biotinoyl tripeptide-1, equisetum arvense leaf extract, VP/VA copolymer, phenoxyethanol, aminomethyl propanediol, polyvinyl alcohol, chlorphenesin, ethylhexylglycerin, glycerin, potassium sorbate, tocopherol, sorbic acid, iron oxides (CI 77499).