tarte Shape Tape Concealer — Full-Coverage Soft-Matte, Full Size 20B Light, Creaseless 16HR

tarte shape tape concealer is a full-coverage, creaseless soft-matte concealer that brightens, blurs fine lines and delivers up to 16 hours of wear with a jumbo speed-smoother applicator.

This iconic full-size 20B Light shade from tarte gives targeted coverage for under-eyes and facial spots while maintaining a natural matte look. Built around a "tape" inspired blurring system, the formula minimizes the appearance of fine lines and creates a lifted, brightened effect without heavy build-up. It’s vegan, cruelty-free, and formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate and gluten for a cleaner daily wear option.

How does this concealer create a creaseless finish?

The shape tape formula uses a blurring/tape approach that smooths and softens the look of lines while adhering to skin without settling into creases. Lightweight pigments offer full coverage without feeling cakey, and the soft-matte finish helps control shine while looking natural. Dermatologist-tested ingredients like shea and mango butter help maintain skin comfort throughout the day.

• Silky, soft-matte pigments for high coverage without thickness
• Tape-inspired blurring to reduce visible fine lines
• Shea and mango butter condition and prevent tightness
• Designed to remain crease-resistant for extended wear

Will it brighten under-eye dark circles without looking heavy?

Yes — the shade 20B Light is formulated to brighten the under-eye area while concealing discoloration. The pigment payoff is concentrated enough to mask darkness with minimal layering, and the jumbo speed-smoother lets you apply precisely where you need it. The finish appears natural and lifted rather than cakey when blended correctly.

• High-opacity coverage targets dark circles quickly
• Jumbo applicator deposits product evenly for easy blending
• Brightening ingredients like licorice root help even tone appearance
• Use light taps and blend edges for a seamless look

How long does shape tape concealer last during a busy day?

tarte reports up to 16 hours of longwear with this formula, offering reliable coverage from morning to night. The product is also described as waterproof and clinically tested for crease resistance up to 12 hours in a study. For longevity, prep skin with a light moisturizer or primer and set lightly with a translucent powder if desired.

• Clinically tested longwear properties — up to 16 hours
• Waterproof and crease-resistant performance reported
• Works best over hydrated, primed skin for prolonged wear
• Set with minimal powder for extra staying power

How should I apply the jumbo speed-smoother for best results?

The oversized applicator dispenses a smooth stripe of product so you can place color exactly where you need it. Apply small dots under the eye or on blemishes, then blend outward with a brush, sponge, or fingertips for a natural finish. Start with a modest amount and layer for more coverage to avoid over-application.

• Swipe or dot the applicator on target areas — under-eye, sides of nose, blemishes
• Blend immediately with a dense brush, sponge, or fingertip for seamless edges
• Layer sparingly only where more coverage is required
• Finish with a light dusting of powder to set if you have oily skin

Who this product is for: If you want full, buildable coverage that brightens and lifts the eye area while resisting creases and long wear, tarte shape tape concealer in 20B Light is designed for you. It suits users seeking a vegan, cruelty-free option without common additives and works well for anyone needing strong under-eye coverage, concealing hyperpigmentation, or creating a flawless base for photo- and day-long wear.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, cyclopentasiloxane, cyclohexasiloxane, methyl methacrylate crosspolymer, butylene glycol, PEG-10 dimethicone, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, aluminum hydroxide, amyl cinnamal, benzyl salicylate, convallaria majalis bulb/root extract, dimethicone/vinyl dimethicone crosspolymer, disodium EDTA, ethylhexylglycerin, geraniol, glycyrrhiza glabra (licorice) root extract, helianthus annuus (sunflower) seed oil, hexyl cinnamal, hydroxycitronellal, leontopodium alpinum flower/leaf extract, lilium candidum flower extract, limonene, linalool, magnolia liliflora flower extract, mangifera indica (mango) seed butter, olea europaea (olive) fruit oil, paeonia lactiflora root extract, fragrance/parfum, phenoxyethanol, tocopherol, triethoxycaprylylsilane, triethyl citrate, butyrospermum parkii (shea) butter, ulmus davidiana root extract, glycerin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, TBHQ. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).