tarte Shape Tape Concealer full-coverage matte concealer 29N light-medium, brightening, 16hr wear

tarte Shape Tape Concealer in 29N is a full-coverage, soft-matte concealer designed to brighten and smooth under-eye and face areas for up to 16 hours of wear.

This lightweight, high-pigment formula delivers a matte, natural-looking finish while blurring the look of fine lines and providing targeted brightening where you need it. The concealer is vegan and cruelty-free, formulated without parabens, mineral oil, phthalates, triclosan, SLS, or gluten. A jumbo speed-smoother applicator helps you cover, blend, and correct quickly whether you’re touching up or building full coverage.

How does this concealer deliver full coverage without feeling heavy?

The Shape Tape formula uses a high-pigment base that spreads evenly and sets into a smooth matte finish, giving opaque coverage without a cakey feel. Lightweight emollients keep the texture blendable during application, then it dries down to stay put.

• High-pigment formula for opaque correction
• Soft-matte finish that reads natural on skin
• Lightweight emollients maintain blendability
• Sets to reduce transfer and buildup

Will it crease under the eyes and last through the day?

The concealer is formulated to resist creasing and settle minimally in fine lines. In controlled testing it delivers long-lasting coverage designed to remain crease-resistant for many hours while maintaining a smooth appearance.

• Crease-resistant texture for cleaner under-eye wear
• Designed for extended wear throughout the day
• Reduces the look of settling into lines
• Suitable for touch-ups without caking

What skin benefits and ingredients are included?

tarte blends conditioning butters with brightening botanicals to support skin comfort and a more awake appearance. Ingredients focus on hydration and color-correcting support rather than treating skin conditions.

• Shea butter and mango butter to condition and moisturize
• Licorice root extract for visible brightening of dark circles
• Formulated without common irritants like parabens and SLS
• Vegan and cruelty-free formulation

How do I apply Shape Tape for the best results?

Use the jumbo speed-smoother to place a small amount where you need coverage, then blend with a brush, sponge, or fingertips. Start with a thin layer and build only where needed to avoid excess product.

• Dot under eyes and on blemishes, then blend outward
• Layer lightly for fuller coverage without heaviness
• Set with a light dusting of powder for extra longevity
• Use concealer alone or under foundation for extra coverage

Who this is for: This full-size Shape Tape in 29N is for anyone seeking high-coverage, matte-brightening correction with long wear—especially those who want crease-resistant under-eye coverage, quick application with a jumbo applicator, and a formula that avoids common irritants. It’s suitable for everyday wear, special events, and makeup routines where lasting, natural-looking coverage is a priority.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, cyclopentasiloxane, cyclohexasiloxane, methyl methacrylate crosspolymer, butylene glycol, PEG-10 dimethicone, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, aluminum hydroxide, amyl cinnamal, benzyl salicylate, convallaria majalis bulb/root extract, dimethicone/vinyl dimethicone crosspolymer, disodium EDTA, ethylhexylglycerin, geraniol, glycyrrhiza glabra (licorice) root extract, helianthus annuus (sunflower) seed oil, hexyl cinnamal, hydroxycitronellal, leontopodium alpinum flower/leaf extract, lilium candidum flower extract, limonene, linalool, magnolia liliflora flower extract, mangifera indica (mango) seed butter, olea europaea (olive) fruit oil, paeonia lactiflora root extract, fragrance/parfum, phenoxyethanol, tocopherol, triethoxycaprylylsilane, triethyl citrate, butyrospermum parkii (shea) butter, ulmus davidiana root extract, glycerin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, TBHQ. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).