Seventh Generation EasyDose Laundry Detergent Fresh Lavender 2-Pack (23 oz) Ultra-Concentrated Auto-Dosing

Seventh Generation EasyDose Ultra Concentrated Laundry Detergent Fresh Lavender is a compact, auto-dosing liquid detergent that delivers 66 loads from a single 23 oz bottle with a one-squeeze dispensing system.

This two-pack of 23-ounce bottles pairs concentrated cleaning power with a lavender scent derived from essential oils, engineered for simple dosing, reduced packaging waste, and tough-stain performance. The EasyDose design flips and squeezes to release the exact amount of detergent, eliminating measuring cups and guesswork. Reformulated with advanced enzymes and without dyes, synthetic fragrances, or optical brighteners, it’s ideal for households seeking convenience and a lighter environmental footprint.

How does EasyDose make laundry faster and simpler?

The flip-and-squeeze cap measures a single, correct dose every time so you don’t need to pour or estimate. That saves time and prevents overdosing, which can reduce rinsing and residue issues.

• One-squeeze dosing — no measuring cup required
• Compact 23 oz bottle fits easily on shelves and in small laundry spaces
• Two-bottle pack provides convenience for repeat laundry days

Does the concentration affect cleaning performance on tough stains?

Despite the small bottle, the formula is ultra-concentrated and contains an advanced enzyme blend formulated to break down common protein-, oil-, and starch-based stains. Use as directed for best results on typical family laundry soils.

• Advanced enzymes target set-in stains
• Suitable for standard and high-efficiency machines
• Works effectively in cold or warm water cycles

What environmental benefits does this 23 oz bottle offer?

The 23 oz format is designed to reduce resource use and packaging while delivering the same number of loads as larger bottles. Seventh Generation highlights lower plastic and water use in the product life cycle compared to its 100 fl oz bottle.

• Uses about 60% less plastic than the 100 oz bottle equivalent
• Approximately 50% less water and 75% lighter in transport weight
• Formulated without dyes, synthetic fragrances, or artificial brighteners

How does the Fresh Lavender scent fit into sensitive-home lifestyles?

The lavender fragrance is made with 100% essential oils and botanical ingredients rather than synthetic perfume compounds. It offers a light, natural aroma while avoiding added dyes and many synthetic additives, making it a good option for people who prefer cleaner-label scents.

• Fresh Lavender scent derived from essential oils
• No added dyes or synthetic fragrances to reduce irritant risk
• Pairs well with Seventh Generation dryer sheets and fabric softener

Who is this for: Seventh Generation EasyDose Ultra Concentrated Laundry Detergent Fresh Lavender is best for busy households that want a fast, accurate dosing experience, strong stain removal, and a lower environmental impact from packaging. It suits apartment dwellers and families who appreciate compact storage, people preferring plant-based fragrances, and anyone using standard or HE machines who wants a reliable, mess-free laundry routine.

Ingredients

Water, Laureth-6 (plant-derived cleaning agent), Glycerin (plant-derived enzyme stabilizer), Caprylyl Decyl Glucoside (plant-derived cleaning agent), Sodium Oleate (plant-derived anti-foaming agent), Propylene Glycol (synthetic processing aid), Protease Enzyme Blend (plant-based soil remover), Sodium Chloride (mineral-based viscosity modifier), Amylase Enzyme Blend (plant-based soil remover), Mannanase Enzyme blend (plant-based soil remover), Benzisothiazolinone (synthetic preservative), Methylisothiazolinone (synthetic preservative) Fresh Lavender Scent: acacia decurrens (mimosa) flower extract (plant-derived fragrance), citronellol (plant-derived fragrance), lavandula angustifolia (lavender) oil (plant-derived fragrance), lavandula hybrida (lavandin) oil (plant-derived fragrance), mentha viridis (spearmint) leaf oil (plant-derived fragrance), pelargonium graveolens (geranium) flower oil (plant-derived fragrance), pogostemon cablin (patchouli) oil (plant-derived fragrance), prunus amygdalus dulcis (sweet almond) oil (plant-derived fragrance). *Linalool and geraniol are components of these fragrance ingredients.