Seventh Generation concentrated laundry detergent Fresh Lavender, 2×40 oz — 106 loads, plant-based enzymes

Seventh Generation Concentrated Laundry Detergent in Fresh Lavender is a plant-based, ultra-concentrated liquid that removes tough stains while delivering a gentle, essential-oil lavender scent.

This concentrated laundry formula combines plant-derived enzymes and biodegradable ingredients to clean deeply without synthetic fragrances, dyes, or artificial brighteners. Packaged as two 40 oz bottles, the set provides 106 medium loads, fits both HE and standard machines, and uses less water in the bottle for a smaller environmental footprint. Seventh Generation’s long-standing focus on sustainable, cruelty-free cleaning means this detergent is created with recyclable packaging and a certification record that reflects ethical manufacturing.

How well does it remove everyday stains?

The detergent uses a triple-enzyme mix (including protease and amylase) to target protein-based and starch-based soils, lifting common food, grass, and sweat stains. Its concentrated surfactants boost soil suspension so grime rinses away in both cold and warm washes.

• Triple-enzyme formula tackles proteins, starches, and oils
• Effective in HE and standard machines
• Works in cold water to save energy when possible
• Biodegradable surfactants rinse clean without residue

Will the Fresh Lavender scent be overpowering on clothing?

The fragrance is blended from 100% essential oils and botanical extracts for a light, natural lavender aroma rather than a synthetic perfume. Scent intensity is subtle on most fabrics and designed to freshen laundry without leaving an artificial after-smell.

• Natural essential-oil lavender fragrance
• No synthetic fragrances or dyes included
• Gentle scent suitable for everyday wear and linens
• Less likely to irritate fragrance-sensitive users compared with synthetic perfumes

How concentrated is this detergent and how many loads will I get?

Each 40 oz bottle is ultra-concentrated so a smaller dose delivers the same cleaning power as bulkier formulas. The two-bottle pack totals approximately 106 medium loads (about 53 loads per bottle), saving storage space and reducing plastic per wash.

• 53 medium loads per 40 oz bottle
• Two-bottle pack = ~106 medium loads
• Smaller bottle footprint because of reduced water content
• Compatible dosing for HE and standard machines

Is this detergent environmentally and ethically responsible?

Seventh Generation formulates this detergent with plant-based ingredients and aims for high biobased content; the product carries certifications that reflect those commitments. The brand is cruelty-free, certified B Corp, and the detergent is USDA Certified Biobased, aligning with shoppers who prioritize greener household products.

• USDA Certified Biobased Product — 96% plant-based ingredients
• Leaping Bunny cruelty-free seal, no animal testing
• Certified B Corporation — social and environmental standards
• Biodegradable formula reduces environmental impact

Who this is for: Ideal for households that want a powerful, plant-forward detergent with a mild natural lavender scent, reduced packaging footprint, and credible sustainability credentials. Choose this if you have high-efficiency or standard washing machines, tackle frequent stains, and prefer cleaning products formulated without synthetic fragrances, dyes, or animal testing.

Ingredients

Water, laureth-6 (plant-derived cleaning agent), sodium lauryl sulfate (plant-derived cleaning agent), sodium citrate (plant-derived water softener), sodium oleate (plant-derived anti-foaming agent), sodium chloride (mineral-based viscosity modifier), citric acid (plant-derived pH adjuster), protease enzyme blend (plant-based cleaning agent), amylase enzyme blend (plant-based cleaning agent), mannanase enzyme blend (plant-based cleaning agent), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative), plant-derived fragrances: acacia decurrens (mimosa) extract, citronellol, lavandula angustifolia (lavender) oil, lavandula hybrida (lavandin) oil, mentha viridis (spearmint) leaf oil, pelargonium graveolens (geranium) flower oil, pogostemon cablin (patchouli) oil. Citronellol and linalool are fragrance allergens.