Redken Brews Texture Pomade Strong Hold — Matte, High-Texture Pomade for Natural, Touchable Styles

If you want a product that sculpts messy, textured styles or gives definition to short hair with a natural, low-shine finish, this pomade is formulated to deliver. Designed for everyday use on all hair types, Redken Brews Texture Pomade uses mineral salts to add instant grip and volume while keeping hair touchable and flexible. It’s a go-to for tousled looks, grungy finishes, and styles that need structure without looking stiff.

How does this pomade create texture and hold?

The formula relies on mineral salts and styling polymers that provide immediate grip and memory so hair holds shape throughout the day. The result is defined separation and added volume without hardening, which keeps styles adaptable and natural-looking.

• Mineral salts for instant texture and enhanced volume
• Strong-hold polymers for long-lasting memory
• Crunch-free finish so hair remains malleable

Can I use it on all hair types and lengths?

Yes — the pomade is suitable for fine to coarse hair and works on short to medium lengths. It performs well on damp hair for a more controlled finish or on dry hair to boost separation and a lived-in look.

• Fine hair: adds grip and perceived thickness
• Medium to thick hair: tames and structures without weight
• Short/medium lengths: ideal for textured, sculpted styles

Will it leave hair crunchy or greasy?

Redken Brews Texture Pomade is formulated to avoid flaking and crunch while delivering a matte, low-shine result. Because it provides hold without stiff residue, you can restyle during the day without buildup or greasy appearance.

• Matte finish keeps shine minimal and natural
• No crunchy residue for touchable texture
• Non-greasy application supports repeated restyling

How do I apply it for best results?

Work a small amount between your palms to warm the product, then apply starting at the roots for lift or through mid-lengths and ends for separation. Use more for stronger hold and texture; finish with fingers or a comb to shape the style you want.

• Apply to dry hair for maximum separation and matte texture
• Use on damp hair for controlled, less-textured looks
• Start with pea-sized amount; increase as needed for thicker hair

Who is this for? Redken Brews Texture Pomade – Strong Hold is made for men who want high-performance grooming that creates textured, lived-in styles without stiffness or shine. It’s ideal for anyone seeking a reliable, everyday product that builds volume and separation across hair types, and for barbers or at-home stylers who prefer a crunch-free matte finish. Pair it with everyday shampoos and conditioners for best results, or give it as a practical gift for someone who wears textured styles regularly.

Ingredients

AQUA / WATER, CAPRYLIC/CAPRIC TRIGLYCERIDE, CERA ALBA / BEESWAX, CETEARYL ALCOHOL, BIS-DIGLYCERYL POLYACYLADIPATE-2VA/CROTONATES/VINYL NEODECANOATE COPOLYMER, TRIBEHENIN, CETEARETH-33, ISOCETETH-20, GLYCERIN, PROPYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, PPG-2 MYRISTYL ETHER PROPIONATE, PHENOXYETHANOL, AMINOMETHYL PROPANOL, CAPRYLYL GLYCOL, ACRYLATES/C10-30, ALKYL ACRYLATE CROSSPOLYMER, SORBIC ACID, PARFUM / FRAGRANCE, SODIUM BENZOATE, METHYL-2-OCTYNOATE, LIMONENE, HEXYL CINNAMAL, CI 19140 / YELLOW 5, CI 14700 / RED 4, LINALOOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, SODIUM CHLORIDE, CI 15510 / ORANGE 4, CITRONELLOL, BENZYL ALCOHOL, CI 42053 / GREEN 3, CI 42090 / BLUE 1