Pureology Hydrate Shampoo for Dry, Color-Treated Hair — 9 fl oz, Sulfate-Free Hydration & Color Protection

Formulated to deliver rich hydration without stripping color, this creamy shampoo uses Pureology’s Antifade Complex® and nourishing botanicals to restore softness, ease detangling, and boost shine. It’s designed to work as part of the Hydrate system—paired use with the conditioner yields noticeably more moisture and manageability after one wash.

How does this shampoo hydrate dry, color-treated hair?

The formula balances gentle cleansing with concentrated moisture agents that replenish and smooth the hair fiber. Instead of harsh sulfates, it uses a mild surfactant system to lift dirt and product buildup while preserving natural oils and color molecules.

• Antifade Complex® helps lock in color pigments for lasting vibrancy.
• Rose extract and green tea add antioxidant support and surface softness.
• Sulfate-free surfactants clean without stripping natural moisture.

Will it make detangling and styling easier?

Yes—hydrated strands become more pliable and less prone to snagging, which simplifies combing, blow-drying, and styling. In a two-step regimen with Hydrate Conditioner, users report substantially smoother, more manageable hair after the first use.

• Clinically measured improvement in detangling when used as a system.
• Leaves the hair cuticle smoother, reducing friction during styling.
• Helps improve shine for a healthier-looking finish that styles more predictably.

Is this safe for color-treated hair and sensitive scalps?

Pureology Hydrate Shampoo is free of sulfates, parabens and mineral oils, making it suitable for preserving salon color and kinder to scalp barrier health. The gentle formulation minimizes color fade while offering effective cleansing for everyday or weekly use depending on your routine.

• ZeroSulfate formulation reduces color-strip risk compared to traditional shampoos.
• 100% vegan ingredients and salon-grade performance.
• Recommended to follow with Hydrate Conditioner for optimal color care.

Who is this for: Ideal for anyone with dry, medium to thick, or chemically processed hair who wants to protect color while restoring moisture and softness. If your hair feels brittle, resists detangling, or looks dull after coloring, this shampoo is formulated to add hydration and improve manageability without compromising color integrity. Use a dime-sized amount on wet hair, lather from roots to ends, rinse, and follow with Hydrate Conditioner for best results.

Key benefits at a glance:

• Deep moisturizing action for dry, color-treated hair
• Sulfate-free gentle cleansing
• 100% vegan, salon-quality ingredients
• Improves detangling and enhances shine when used as a system

Ingredients

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT