COLOR WOW Root Cover Up temporary hair touch-up — Medium Brown water-resistant mineral powder for natural-looking coverage

COLOR WOW Root Cover Up in Medium Brown is a water-resistant mineral powder that instantly disguises grays, regrowth, and sparse areas for a natural-looking finish that lasts until your next shampoo.

Designed for fast, precise touch-ups, this no-mess powder adheres to individual hairs and exposed scalp to blend roots seamlessly with the rest of your color. Its pigment blend and reflective particles create depth and dimension so coverage reads like real hair rather than a flat coating. You can rely on it for everyday maintenance, special events, or between-color appointments when you want a quick, convincing result without dyes, waxes, or peroxide.

How does Root Cover Up hide visible roots and grays so quickly?

The mineral powder formula clings to hair and scalp to mask regrowth and gray strands immediately on application. Because it’s finely milled and pigmented with multidimensional hues plus light-reflective particles, it layers naturally and avoids a cakey look.

• Adheres instantly to hair shafts and scalp for immediate coverage
• Reflective minerals add depth so color appears natural
• Available in medium brown to match mid-tone brunette shades

Will it stay put when I sweat, swim, or sleep?

Yes — the formula is water-resistant and designed to last until you shampoo, so normal activity won’t easily remove it. It’s ideal for busy days, workouts, or short trips where you need reliable, non-transferable coverage.

• Water-resistant finish tolerates sweat and moisture
• Doesn’t smudge on pillows or clothing during sleep
• Easily removed with regular shampooing when you want to start fresh

How precise is the application, and can it make hair look fuller?

Application is targeted and no-mess, letting you refine hairlines, fill in thin spots, and tone visible roots without affecting surrounding hair. The powder’s ability to cover exposed scalp and individual strands creates the appearance of greater density where you need it most.

• Mineral powder format allows for spot treatment and fine control
• Fills thin areas to reduce noticeable scalp show-through
• Blends with existing color to preserve dimension and texture

Is this product safe for sensitive scalps or color-treated hair?

Formulated without waxes and PPDs, this touch-up powder avoids peroxide and permanent dye chemistry. It’s cruelty-free and created to sit on the hair surface, so it won’t alter your underlying color between salon visits.

• No peroxide or permanent dyes—temporary, surface-level color
• Cruelty-free formulation suitable for color-treated hair maintenance
• Designed for quick removal with shampoo without bleaching or chemical change

Who is this for: COLOR WOW Root Cover Up in Medium Brown is ideal for anyone with mid-toned brunette color who wants a fast, reliable way to conceal regrowth, gray strands, or thinning areas without a trip to the salon. It suits active lifestyles, people who prefer non-permanent solutions, and anyone seeking a clean, natural finish between color services. Use it for daily touch-ups, before events, or anytime you want a simple, fuss-free boost to hair density and color continuity.

Ingredients

TALC, SYNTHETIC FLUORPHLOGOPITE, MICA, OCTYLDODECYL STEAROYL, STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS (CORN) STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, DIMETHICONE.