Chris Christensen White on White Whitening Dog Shampoo 16oz — purple-toned stain remover & shine for white and multi-color coats

White on White is a gentle, optic-enhancing dog shampoo that lifts yellowing and stains to restore bright, show-ready coats without bleaching.

Chris Christensen White on White Whitening Treatment Shampoo concentrates on color correction and coat brilliance. Formulated originally for show dogs, this purple-toned shampoo neutralizes unwanted yellow and dinginess while preserving coat texture and adding shine. It’s safe for puppies from eight weeks and works on pure white and mixed-color coats to enhance overall vibrancy.

How does this shampoo remove yellow stains without harsh bleaches?

White on White uses color-correcting pigments designed to counteract yellow tones rather than relying on peroxide or aggressive bleaches. The formula lifts visible stains caused by saliva, urine, grass, and environmental discoloration while remaining kind to skin and hair fibers.

• Optic-intensifying purple pigments neutralize yellow and brassiness.
• No harsh bleaching agents or heavy softeners that compromise coat structure.
• Formulated to rinse clean without staining tubs, towels, or hands.

Will it work on colored coats as well as white coats?

Yes — White on White enhances contrast and depth on darker and mixed coats while brightening white areas. Use it to refresh blacks, browns, and reds, where it improves sheen and color clarity without altering natural hues.

• Enhances vibrancy of black, brown, and red tones.
• Safe for multi-colored coats and breeds with patterned fur.
• Ideal for routine maintenance between professional groomings.

Is it safe for young dogs and sensitive skin?

The shampoo is labeled for use from eight weeks and avoids irritating bleaches and heavy chemical softeners. While formulated to be mild, a strand test on porous or fragile coats is recommended before full use.

• Gentle enough for puppies eight weeks and older.
• Does not contain harsh bleaching agents or strong softeners.
• Recommended follow-up: After U Bathe conditioner to remove residue and add moisture.

How long does the whitening effect last and how should I use it at home?

Results commonly last up to four weeks depending on activity and exposure; regular maintenance baths keep coats bright. For best results, apply to wet coat, work into a lather focusing on stained areas, rinse thoroughly, and follow with a conditioner or After U Bathe to lock in moisture.

• Typical duration: up to four weeks between treatments.
• Application: wet coat, lather, target stained zones, rinse thoroughly.
• Follow with Chris Christensen After U Bathe for conditioning and residue removal.

Who is this for? White on White is aimed at dog owners and professional groomers who want to remove yellowing and restore visual brightness without aggressive chemistry. It suits show handlers, pet parents managing potty-training stains, and anyone with white or mixed-color breeds—Maltese, Bichon Frise, Samoyed, Border Collie, Rough Collie, Cavalier King Charles, and similar. Choose the 16 fl. oz. bottle for at-home use or the gallon size for salon and professional settings to maintain a brilliant, soft-feeling coat.