Beauty by Earth Tanning Lotion self-tanner — Medium shade, USA-made, natural & streak-free bronze

Beauty by Earth Tanning Lotion is a USA-made, vegan self-tanner that develops a natural, streak-free sun-kissed bronze without orange tones.

Formulated with natural and organic ingredients, this self-tanning lotion gives believable color while avoiding harsh smells, transfer dyes, and rapid patchy fading. Choose from shade options designed to match fair, medium, and tanned skin so you get predictable results the first time. The lightweight texture absorbs smoothly and develops over several hours into a golden finish that fades evenly with normal skin exfoliation.

How do I pick the right shade for my skin?

Selecting the correct shade removes guesswork and helps you achieve the tone you expect. Fair-complexion skin tones should start with Light to avoid an overly bronzed result. Medium is best for olive or medium skin and also works for anyone wanting a deeper bronze; it’s also the recommended maintenance shade for already-tanned skin.

• Light: brightens fair skin without heavy color payoff
• Medium: deeper, natural bronze for medium to olive tones
• Maintenance: use Medium to refresh an existing tan
• Tip: patch-test on an inconspicuous area to confirm shade before full application

What should I expect during and after application?

The lotion goes on smoothly, absorbs quickly, and has a neutral scent unlike traditional self-tanners. There’s no instant dye transfer because the formula is dye-free; color develops gradually over several hours and appears naturally golden rather than orange. Avoid wetting skin until development time has passed to ensure even color formation.

• Texture: lightweight, non-greasy lotion that blends easily
• Scent: minimal, clean scent—no heavy self-tanner odor
• Transfer: dye-free formula minimizes sheet and clothing staining
• Development: color builds over hours and continues to deepen for natural results

How long will the tan last and how does it fade?

The tan is designed to wear evenly as skin naturally exfoliates, reducing the risk of blotchy or patchy fading mid-week. With normal skin turnover and gentle care, expect a gradual, consistent fade rather than sudden color loss. Reapplication or touch-ups with the Medium shade will extend your desired tone.

• Longevity: gradual fade with even color loss
• Maintenance: reapply every few days to prolong glow
• Removal: fades with natural exfoliation and regular washing
• Fabric care: any slight transfer washes out of most fabrics

Who is this for? Beauty by Earth Tanning Lotion is ideal for people who want a believable, sun-kissed bronze without harsh chemicals or the typical self-tanner smell. It suits vegans and cruelty-free shoppers, those who prefer USA-manufactured personal care, and anyone wanting predictable shade options to match skin tone or maintain an existing tan. If you value a clean ingredient list, minimal transfer, and an even fade, this lotion is formulated for your routine.

Ingredients

Water (Aqua), *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Cane Derived), Cetyl Alcohol, Stearyl Alcohol, *Cocos Nucifera (Coconut) Oil, *Glycerin (Vegetable), *Camellia Oleifera (Japanese Green Tea) Leaf Extract, *Punica Granatum (Pomegranate) Extract, *Hamamelis Virginiana (Witch Hazel) Extract, *Vaccinium Macrocarpon (Cranberry) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel (Argan) Oil, Propanediol, Ethylhexylglycerin, Potassium Sorbate, Cocos Nucifera (Coconut) Fruit Extract, Vanilla Planifolia Fruit Extract.