Aveda Pure Abundance Volumizing Shampoo for Fine Hair — 6.7 fl oz, Lightweight Lift & Cleansing

Aveda Pure Abundance Volumizing Shampoo is a lightweight, 95% naturally derived cleanser that removes product build-up and excess oil to help fine hair look fuller and feel weightless.

This gentle gel-to-lather shampoo is formulated specifically for fine hair, combining botanical ingredients and Aveda’s Pure-Fume aroma of jasmine, peppermint, palmarosa and ylang-ylang. It cleanses without stripping, helping hair gain lift and natural movement while preparing strands for styling. When paired with the matching Volumizing Conditioning Rinse, Aveda reports up to 4X more volume versus unwashed hair, making it an everyday solution for limp or flat hair that needs body without heaviness.

How does this shampoo add volume without weighing hair down?

Pure Abundance uses an amaranth seed extract in a distilled form that acts like a lightweight plumping agent, coating the hair surface evenly to reduce friction and create lift. The soft gel texture emulsifies into a rich lather that cleanses away oils and product residue that can flatten fine hair. Results are fuller-looking hair with natural movement rather than a stiff, coated finish.

• Amaranth seed extract helps plump strand surface for visible lift
• Gentle surfactants remove build-up and excess oil
• Gel-to-lather texture cleans thoroughly without heavy residues
• Leaves hair lightweight and touchable for styling

What does it smell like and how long does the aroma last?

The shampoo features Aveda’s Pure-Fume aroma, a blend of pure flower and plant essences including jasmine, peppermint, palmarosa and ylang-ylang for a fresh, floral-herbaceous scent. The fragrance is noticeable during use and lingers subtly on the hair afterward, enhancing the sensory experience without overpowering. Scent longevity depends on styling products used and individual hair porosity.

• Pure-Fume aroma: jasmine, peppermint, palmarosa, ylang-ylang
• Noticeable during washing, leaves a soft lingering scent
• Pairs well with the Volumizing Conditioning Rinse for balanced fragrance

How should I use Aveda Pure Abundance for best results?

Apply to wet hair, massage until you get a luxurious lather, then rinse; repeat if needed for heavy product build-up. Follow with Aveda Volumizing Conditioning Rinse to help detangle and amplify lift. For styling, towel-blot gently and use lightweight volumizing products to preserve the body created by the shampoo.

• Wet hair thoroughly; apply shampoo and massage into scalp
• Rinse and repeat when hair has excess styling residue
• Follow with the Volumizing Conditioning Rinse for best volume
• Finish with lightweight styling aids to maintain lift

Is this shampoo suitable for sensitive scalps or particular hair types?

Formulated for fine hair types, Pure Abundance focuses on removing oils and build-up while preserving natural texture. The 95% naturally derived formula reduces reliance on heavier synthetic ingredients, but people with very sensitive scalps should patch-test or consult a stylist if unsure. It’s vegan, Leaping Bunny approved, and from a Certified B Corp brand, reflecting Aveda’s sustainable and cruelty-free approach.

• Best for fine hair needing lift and reduced residue
• 95% naturally derived ingredients; 100% vegan formulation
• Leaping Bunny and Certified B Corp credentials noted on packaging

Who is this for: Aveda Pure Abundance Volumizing Shampoo is designed for people with fine or limp hair who want a botanical-based cleanser that removes product build-up and excess oil while creating natural-looking volume. It’s a good choice for anyone seeking a lightweight, cruelty-free shampoo with a floral-plant scent and who prefers pairing shampoo and conditioning steps for maximum body. If you use heavy styling products or suffer from persistent oiliness, regular use with the matching conditioning rinse and occasional clarifying treatments will help maintain lift and manageability.

Ingredients

Water Aqua Eau , Cocamidopropyl Hydroxysultaine , Ammonium Lauryl Sulfate , Disodium Laureth Sulfosuccinate , Decyl Glucoside , Amaranthus Caudatus Seed Extract , Hydrolyzed Rice Protein , Sodium Gluconate , Cocamidopropyl Pg-dimonium Chloride Phosphate , Polysorbate 20 , Citric Acid , Ammonium Sulfate , Polyquaternium-10 , Fragrance (parfum) , Jasmine Oil/extract , Cananga Odorata Oil/extract , Pelargonium Graveolens (geranium) Flower Oil , Mentha Piperita (peppermint) Oil , Pogostemon Cablin (patchouli) Oil , Limonene , Benzyl Benzoate , Geraniol , Eugenol , Linalool , Menthol , Linalyl Acetate , Citronellol , Beta-caryophyllene , Benzyl Alcohol , Pinene , Geranyl Acetate , Sodium Citrate , Phenoxyethanol , Potassium Sorbate , Sodium Benzoate , Benzoic Acid ILN54465 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.