ATTITUDE Liquid Laundry Detergent Lavender 67.6 fl oz (40 Loads) — Plant-Based, EWG Verified

This concentrated liquid laundry soap blends over 98% naturally derived ingredients with a fragrance of lavender and subtle woody notes, providing reliable stain and odor removal for whites, colors, and darks. Formulated to work in cold water and compatible with high-efficiency washers, the detergent avoids dyes, SLES, optical brighteners, and several common preservatives to prioritize ingredient transparency and environmental consideration.

How well does this detergent clean everyday stains?

It targets common household soils—food, grease, body oils, and general grime—while remaining gentle on fibers. The concentrated surfactants lift soils in hot or cold water, and the formula is designed for routine loads rather than heavy industrial stains.

• Removes typical food and grease stains with normal wash cycles.
• Safe for whites, colors, and darks to reduce fading risk.
• Concentrated dosing: 40 loads per 67.6 fl oz bottle for regular use.
• Performs in cold-water settings to save energy during laundry.

Is the product truly clean and environmentally conscious?

Yes—this detergent is EWG Verified, meaning an independent review found ingredients meet strict health-based criteria. Its plant-forward composition, lack of dyes and certain preservatives, and an option to refill help reduce chemical exposure and single-use plastic waste.

• EWG Verified for ingredient transparency and safety standards.
• Free from dyes, formaldehyde, optical brighteners, and SLES.
• 98% naturally derived (ISO 16128 guidance) for reduced petrochemical reliance.
• Available refill formats to lower plastic consumption over time.

Will this work in my high-efficiency (HE) machine and all water temperatures?

The formulation is HE-compatible and engineered to function effectively across hot, warm, and cold washes. Using the recommended dosage for HE machines prevents excess sudsing and keeps performance consistent while saving energy if you choose cold cycles.

• HE-safe: formulated to prevent over-sudsing in modern washers.
• Cold-water effective to maintain cleaning power and energy savings.
• Concentrated formula reduces the amount needed per load.
• Works across fabric types; follow garment care labels for best results.

What does the lavender scent smell like and is it suitable for sensitive noses?

The fragrance blends lavender with herbal and woody undertones to produce a calming, natural aroma that lingers without overpowering. While the detergent is dye-free and enzyme-free, anyone with fragrance sensitivity should test a small load first or consider an unscented alternative.

• Scent profile: lavender top notes with warm woody base elements.
• Designed to be soothing and not excessively strong on fabrics.
• Not labeled hypoallergenic—perform a patch or small-load trial if sensitive.
• Pair with ATTITUDE unscented options or fragrance-free softeners if needed.

Who is this for: ATTITUDE Lavender Liquid Laundry Detergent fits households seeking a plant-forward, EWG-verified cleaning option that works in high-efficiency machines and across temperatures. It's a good pick for people who prioritize ingredient transparency, reduced plastic with refill choices, and a gentle lavender aroma—suitable for everyday laundry needs rather than specialized industrial stain removal.

Ingredients

<5% anionic surfactants / agents de surface anioniques (Sodium Coco-Sulfate), <5% non-ionic surfactants / agents de surface non-ioniques (Lauryl Glucoside, Myristyl Glucoside, Caprylyl Glucoside). Contains also / Contient aussi : Aqua / Water / Eau, Sodium Chloride, Citric Acid, Sodium Benzoate, Sodium Gluconate, Potassium Sorbate, Glycerin, Camellia Sinensis (Tea) Leaf Extract, Beta-Caryophyllene*, Camphor*, Eucalyptol*, Geranyl Acetate*, Linalyl Acetate*, *Fragrance (Parfum).Disclaimer: Formulations can be optimized and ingredients may vary.