Amika Normcore Signature Shampoo 275ml — Sulfate-Free Daily Cleanser, Lightweight Hydration

amika normcore signature shampoo is a sulfate-free daily cleanser that gently removes dirt while infusing hair with vitamins and antioxidants for softer, shinier, more manageable hair.

Everyday hair needs a reliable shampoo that cleans without stripping. amika's Normcore Signature Shampoo combines gentle surfactants with a nutrient cocktail to refresh the scalp, smooth strands and restore natural movement. Formulated to pair with the matching conditioner, it helps improve conditioning and surface feel for hair that looks healthy and polished without weighty residue.

How does this shampoo clean hair without drying it out?

The formula uses mild, sulfate-free cleansing agents that lift oils and buildup without aggressively removing natural moisture. Fatty acids and humectant-rich ingredients help replenish hydration during cleansing so strands feel softer after rinsing.

• Mild surfactants cleanse effectively without harsh stripping
• Fatty acids lock in lightweight moisture for reduced dryness
• Antioxidants support cuticle smoothness to minimize roughness

What improvements can I expect when using it regularly?

With consistent use — especially when paired with the Normcore conditioner — hair generally appears shinier, moves more freely and feels more conditioned. The scalp can also feel fresher and better balanced over time as impurities are removed and hydration is supported.

• Noticeably smoother strand texture and increased shine
• Improved scalp condition and cleaner-feeling roots
• Enhanced manageability for easier styling and detangling

Is this shampoo suitable for my hair type and styling routine?

Normcore Signature Shampoo is created for daily use and works well on most hair types, from fine to thick, particularly when you want a lightweight finish. It won’t weigh hair down, making it a good option for frequent washers, colour-treated hair, and anyone who prefers a natural, touchable feel.

• Lightweight hydrators prevent residue build-up on fine hair
• Rich vitamins and antioxidants support coloured and styled hair
• Sulfate-free formulation is gentler for everyday routines

How should I use the shampoo for best results?

Apply to wet hair, lather gently into scalp and lengths, then rinse thoroughly. For optimal conditioning and the 7x more conditioned result observed in system testing, follow with the Normcore Signature Conditioner.

• Wet hair completely before applying a coin-sized amount
• Massage into scalp and work through mid-lengths to ends
• Rinse, then follow with the matching conditioner for best results

Who this is for: amika Normcore Signature Shampoo is ideal for people seeking a gentle, nutrient-rich daily shampoo that enhances shine and softness without heaviness. It fits those who wash hair regularly, maintain coloured or styled hair, or want a lightweight, moisturizing cleanse that pairs with a conditioning system for amplified results.

Ingredients

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde