{"product_id":"virtue-full-volumizing-shampoo-for-fine-hair-sulfate-free-8-fl-oz-lightweight-lift-color-safe","title":"VIRTUE Full Volumizing Shampoo for Fine Hair — Sulfate-Free 8 fl oz, Lightweight Lift \u0026 Color-Safe","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Full Shampoo is a lightweight, sulfate-free cleanser that lifts roots and adds lasting volume to fine, limp hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to boost body without weighing strands down, this volumizing shampoo combines gentle cleansing with a patented protein to fortify and plump hair from the inside out. It rinses clean, leaves a refreshing citrus-floral scent, and is formulated to be safe for color-treated and chemically processed hair. Free from sulfates, parabens, phthalates, synthetic colors, and cruelty, VIRTUE Full Shampoo aims to create fuller-looking hair while maintaining hair health over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow does VIRTUE Full Shampoo create volume without heaviness?\u003c\/h3\u003e\n\u003cp\u003eInstead of coating strands with heavy silicones, this formula relies on Alpha Keratin 60ku, a small, bioengineered protein designed to integrate with hair structure. The lightweight, lacy foam lifts at the root and creates subtle thickness along the shaft, producing body that feels natural rather than stiff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku helps build density inside each strand.\u003c\/li\u003e\n  \u003cli\u003eLight-foaming formula cleanses excess oils that flatten roots.\u003c\/li\u003e\n  \u003cli\u003eNon-weighty ingredients prevent buildup that drags hair down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is formulated to be gentle on treated hair while still providing volume. It avoids harsh sulfates and synthetic dyes that can strip color, so you can use it as part of a routine that preserves tone and vibrancy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing protects color longevity.\u003c\/li\u003e\n  \u003cli\u003eSafe for chemically relaxed or permed hair when used as directed.\u003c\/li\u003e\n  \u003cli\u003eHelps strengthen fragile lengths weakened by processing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does VIRTUE Full Shampoo smell like and how does it feel during use?\u003c\/h3\u003e\n\u003cp\u003eThe scent profile blends citrus and floral notes with green accents for a bright, invigorating aroma. In use, it produces a delicate, lacy lather that rinses out easily, leaving hair clean but not stripped, with a lightweight touch that’s easy to style afterward.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance: white pear, spearmint leaf, and lemon essential oil highlights.\u003c\/li\u003e\n  \u003cli\u003eCreates a soft foam that washes away without residue.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair ready for styling with added lift at the roots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this shampoo into my routine for best results?\u003c\/h3\u003e\n\u003cp\u003eFor maximum body, use Full Shampoo on wet hair, focusing on the scalp to remove oil and buildup, then rinse thoroughly. Pair with VIRTUE Full Conditioner to support ongoing density gains, and use styling products designed to enhance lift rather than weigh hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage into scalp and origins, rinse completely to avoid build-up.\u003c\/li\u003e\n  \u003cli\u003eFollow with VIRTUE Full Conditioner for strand-strengthening benefits.\u003c\/li\u003e\n  \u003cli\u003eRotate with clarifying treatments only as needed to maintain freshness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? VIRTUE Full Shampoo is aimed at people with fine, limp, or thinning-looking hair who want immediate root lift and long-term improvement in strand fullness without heavy residues. It’s suitable for all hair types seeking weightless volume, including those with color-treated or chemically processed hair, and for anyone who prefers formulas free from sulfates, parabens, phthalates, synthetic dyes, and cruelty.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Full Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to be safe for color-treated and chemically processed hair while helping maintain volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo for best volume?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular cleansing shampoo. Frequency depends on oil levels—daily to every few days—pair with conditioner for balanced results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":52907443487032,"sku":"B07PW9JWCL","price":118.02,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/6799\/6984\/files\/virtue-full-shampoo-front-bottle.jpg?v=1788523883","url":"https:\/\/kelorix.ca\/products\/virtue-full-volumizing-shampoo-for-fine-hair-sulfate-free-8-fl-oz-lightweight-lift-color-safe","provider":"Kelorix Canada | Shop Home, Electronics, Beauty, Toys \u0026 More","version":"1.0","type":"link"}