{"product_id":"tower-28-swipe-serum-hydrating-concealer-7-0-ktown-medium-neutral-hydrating-buildable-coverage","title":"Tower 28 Swipe Serum Hydrating Concealer — 7.0 KTOWN Medium\/Neutral, Hydrating Buildable Coverage","description":"\u003cstrong\u003eTower 28 Swipe Serum Hydrating Concealer in 7.0 KTOWN is a serum-like, hydrating concealer that delivers medium-to-buildable coverage to blur dark circles, redness, and blemishes while feeling lightweight on skin.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned for sensitive skin, this cream-concealer pairs skin-soothing ingredients with makeup-grade pigments to create a natural, comfortable finish. Shade 7.0 (KTOWN) reads as a medium tone with neutral undertones, formulated to glide on smoothly without clinging to dry patches. The texture balances a dewy, hydrated look with the coverage you need for everyday touch-ups or targeted concealment.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum feel on dry or sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula emphasizes hydration and comfort: hyaluronic acid attracts moisture while centella asiatica helps calm irritation, making it suitable for sensitive or dry complexions. Its serum-like glide prevents settling into fine lines and avoids the heavy, cakey feel of some full-coverage products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight cream texture that blends easily without tugging.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic and designed to minimize pore-clogging.\u003c\/li\u003e\n  \u003cli\u003eHydrating actives reduce the appearance of flaky areas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much coverage can I expect from Shade 7.0 KTOWN?\u003c\/h3\u003e\n\u003cp\u003eSwipe Serum provides medium coverage out of the applicator and builds to fuller coverage with additional layers, so you can customize coverage without looking mask-like. Pigments are designed to sit smoothly on skin for an even, natural finish rather than heavy opacity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium-to-buildable coverage for dark circles, redness, and blemishes.\u003c\/li\u003e\n  \u003cli\u003eBlendable formulation that layers without cakiness.\u003c\/li\u003e\n  \u003cli\u003eNatural finish that enhances skin’s texture rather than hiding it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits are inside this concealer?\u003c\/h3\u003e\n\u003cp\u003eBeyond pigment, the concealer includes lysine-coated pigments to support smoother application and avoid flakiness, while hyaluronic acid provides immediate hydration. Centella asiatica helps soothe stressed skin, making the product a hybrid of cosmetic coverage and skincare-friendly ingredients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for moisture retention and a plump appearance.\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica to calm and support sensitive skin.\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments to promote even, non-flaky coverage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Swipe Serum for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the wand to swipe directly where you need coverage and blend with a finger, brush, or sponge. For longer wear, set with a translucent or skin-tone-matching powder; to brighten under eyes, choose a shade one tone lighter than your base.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe on targeted areas, then blend outward for seamless edges.\u003c\/li\u003e\n  \u003cli\u003eLayer gradually for more coverage without heaviness.\u003c\/li\u003e\n  \u003cli\u003eSet with GetSet Powder to increase longevity and reduce shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: Tower 28 Swipe Serum Hydrating Concealer in 7.0 KTOWN is a good match for anyone seeking medium-buildable coverage with a hydrating, skin-friendly formula. It’s especially suited to those with sensitive, dry, or blemish-prone skin who prefer makeup that wears comfortably throughout the day and plays well with skincare. If you want a concealer that blends easily, layers cleanly, and supports a natural finish while addressing dark circles and redness, this shade and formulation are designed to meet those needs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated with centella asiatica and hyaluronic acid and is non-comedogenic, targeting sensitive and dry skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Shade 7.0 as an under-eye brightener?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shade 7.0 is medium\/neutral; for brightening under eyes, the brand recommends selecting one shade lighter.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":52907395449144,"sku":"B0CFWVJS6D","price":74.44,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/6799\/6984\/files\/tower28-swipe-serum-front-packaging.jpg?v=1788522359","url":"https:\/\/kelorix.ca\/products\/tower-28-swipe-serum-hydrating-concealer-7-0-ktown-medium-neutral-hydrating-buildable-coverage","provider":"Kelorix Canada | Shop Home, Electronics, Beauty, Toys \u0026 More","version":"1.0","type":"link"}