{"product_id":"tower-28-swipe-serum-hydrating-concealer-4-0-dtla-light-medium-cool-hydrating-medium-to-full-coverage","title":"Tower 28 Swipe Serum Hydrating Concealer — 4.0 DTLA Light\/Medium Cool, hydrating medium-to-full coverage","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Hydrating Concealer in 4.0 DTLA gives buildable, hydrating coverage that blurs dark circles, redness, and blemishes without settling into dry patches.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis lightweight cream concealer combines the glide of a serum with medium-to-full coverage so you can quickly brighten and even skin tone while supporting skin health. Shade 4.0 (DTLA) reads as light with medium cool undertones, formulated to work well on sensitive, dry, and blemish-prone skin. Key skin-friendly ingredients like hyaluronic acid and centella asiatica hydrate and calm, while pigment particles are coated with lysine to help maintain a smooth, non-flaky finish. The applicator allows precise placement for both under-eye brightening and targeted spot correction.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer feel and wear on sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eThe texture is a silky, serum-like cream that spreads easily and won’t cake or emphasize dry areas. It’s designed with non-comedogenic ingredients and calming extracts so it tolerates sensitive and reactive skin types without aggravating blemishes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid delivers lightweight moisture for a dewy, comfortable finish\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica soothes redness and irritation\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formula reduces pore congestion risk\u003c\/li\u003e\n  \u003cli\u003eBlendable finish prevents creasing under the eye\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat coverage can I expect and how do I apply it?\u003c\/h3\u003e\n\u003cp\u003eCoverage ranges from medium to buildable full depending on how much product you layer. Use the applicator to swipe directly onto under-eyes, blemishes, or areas of redness, then blend with fingers, a brush, or sponge for a natural result. For longer wear, set with a translucent powder.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne swipe offers medium coverage that evens skin tone\u003c\/li\u003e\n  \u003cli\u003eLayer additional swipes for spot-correcting or fuller coverage\u003c\/li\u003e\n  \u003cli\u003ePro tip: choose a shade one step lighter to brighten under-eye areas\u003c\/li\u003e\n  \u003cli\u003eFinish with GetSet Powder to extend longevity and reduce transfer\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich ingredients support skin while providing makeup coverage?\u003c\/h3\u003e\n\u003cp\u003eThis formula blends cosmetic pigments with skin-care actives so the product not only conceals but also helps maintain skin condition. Pigments are coated in lysine to minimize flaking and support collagen processes, while hydrating and calming molecules reduce the likelihood of dryness or irritation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLysine-coated pigments promote a smooth, non-flaky application\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid attracts and retains moisture for a supple look\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica reduces irritation and visible redness\u003c\/li\u003e\n  \u003cli\u003eDermatologist-friendly formulation for sensitive complexions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Swipe Serum Hydrating Concealer in 4.0 DTLA is meant for anyone seeking a comfortable, hydrating concealer with medium-buildable coverage—especially those with sensitive, dry, or blemish-prone skin who want a natural finish. It suits users who prefer makeup that doubles as skincare: quick to apply, gentle on reactive skin, and versatile enough to brighten under-eyes or conceal spots. Ideal for everyday routines where comfort and a natural look matter most.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tower 28 Swipe Serum concealer good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated with hyaluronic acid and centella asiatica, is non-comedogenic, and designed for sensitive or reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use shade 4.0 as an under-eye brightener?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shade 4.0 is light with medium cool undertones; for more lift, the brand suggests trying one shade lighter for under-eye brightening.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":52907394957624,"sku":"B0CFWMNJX2","price":74.44,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/6799\/6984\/files\/tower-28-swipe-serum-front-packaging.jpg?v=1788522338","url":"https:\/\/kelorix.ca\/products\/tower-28-swipe-serum-hydrating-concealer-4-0-dtla-light-medium-cool-hydrating-medium-to-full-coverage","provider":"Kelorix Canada | Shop Home, Electronics, Beauty, Toys \u0026 More","version":"1.0","type":"link"}