{"product_id":"pureology-strength-cure-blonde-shampoo-9-fl-oz-purple-toning-sulfate-free-repair","title":"Pureology Strength Cure Blonde Shampoo 9 fl oz — Purple Toning, Sulfate-Free Repair","description":"\u003cp\u003e\u003cstrong\u003ePureology Strength Cure Blonde Shampoo is a purple, zero-sulfate color-depositing cleanser that tones brassy blonde and repairs fragile, lightened hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade shampoo combines deep purple pigments with strengthening botanicals to neutralize unwanted yellow and orange tones while helping mend over-processed strands. Formulated with Pureology’s AntifadeComplex, Keravis plant-based proteins, and the antioxidant astaxanthin, it refreshes cool and warm blondes without stripping color. The vegan, sulfate- and paraben-free base is designed for regular use on highlighted, platinum, grey, and silver hair types.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see brassiness fade after using this shampoo?\u003c\/h3\u003e\n\n\u003cp\u003eToning results can appear immediately after one wash, especially when the product is left on the hair for the suggested timing. For subtle correction, use shorter leave-times; for stronger neutralization, extend the processing time according to your blonde level.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm blondes: leave 1–3 minutes for gentle toning.\u003c\/li\u003e\n  \u003cli\u003eNeutral blondes: leave 3–5 minutes for balanced correction.\u003c\/li\u003e\n  \u003cli\u003eCool\/very light blondes: leave 5–15 minutes for maximum neutralization.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo help strengthen and repair bleached or damaged hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes. The formula uses Keravis, a plant-derived protein that reinforces weakened fiber, and astaxanthin, an antioxidant that supports recovery from chemical and thermal stress. Regular use helps reduce breakage and improves hair resilience without weighing down fine color-treated strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeravis strengthens and rebuilds vulnerable cuticles.\u003c\/li\u003e\n  \u003cli\u003eAstaxanthin provides antioxidant support to stressed hair.\u003c\/li\u003e\n  \u003cli\u003eAntifadeComplex preserves color vibrancy during washing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this product for best toning and care?\u003c\/h3\u003e\n\n\u003cp\u003eApply a small, dime- to quarter-sized amount to wet hair at the scalp, lather through to the ends, then follow the timing guide based on your blonde tone. Rinse thoroughly and follow with the Strength Cure Best Blonde Conditioner to lock in tone and hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEmulsify into a rich lather and focus on brassy ends.\u003c\/li\u003e\n  \u003cli\u003eAdjust leave-in time to control intensity of toning.\u003c\/li\u003e\n  \u003cli\u003ePair with the matching conditioner for optimal repair and softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for color-treated, vegan, or sulfate-sensitive hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe Strength Cure Blonde Shampoo is formulated without sulfates and parabens, and it’s vegan-friendly, making it suitable for many color-treated routines. Its gentle cleansing action helps maintain color longevity while providing targeted toning and strengthening benefits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free to reduce color fade and scalp dryness.\u003c\/li\u003e\n  \u003cli\u003eVegan formula compatible with many ethical routines.\u003c\/li\u003e\n  \u003cli\u003eTrusted by professionals for salon color maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for anyone with highlighted, lightened, platinum, grey, or silver hair seeking to neutralize brassiness while repairing damage. It works well for salon-maintained blondes, DIY lightened hair, and anyone wanting a stronger purple toning effect coupled with restorative care. If you prefer a gentle, color-safe sulfate-free shampoo that also deposits pigment and supports strand strength, this product is a suitable addition to your haircare regimen.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, COCO-BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, PARFUM \/ FRAGRANCE, AMODIMETHICONE, PPG-5-CETETH-20, CITRIC ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, CI 60730 \/ ACID VIOLET 43, ACRYLATES\/BEHENETH-25 METHACRYLATE COPOLYMER, CAMELINA SATIVA SEED OIL, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL \/ OLIVE FRUIT OIL, TRIDECETH-6, GLYCERIN, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, SALICYLIC ACID, MAGNESIUM NITRATE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CETRIMONIUM CHLORIDE, POLY(LINSEED OIL), BENZOPHENONE-4, SODIUM BENZOATE, PHENOXYETHANOL, ORCHIS MASCULA EXTRACT, METHYLCHLOROISOTHIAZOLINONE, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC\/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave this purple shampoo on my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave 1–3 minutes for warm blondes, 3–5 minutes for neutral blondes, and 5–15 minutes for cool or very light blondes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pureology Strength Cure Blonde Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's sulfate-free, vegan, and formulated to tone without stripping color, suitable for highlighted and lightened hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":52907464622392,"sku":"B089165CCF","price":104.94,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/6799\/6984\/files\/pureology-strength-cure-blonde-front-bottle.jpg?v=1788524550","url":"https:\/\/kelorix.ca\/products\/pureology-strength-cure-blonde-shampoo-9-fl-oz-purple-toning-sulfate-free-repair","provider":"Kelorix Canada | Shop Home, Electronics, Beauty, Toys \u0026 More","version":"1.0","type":"link"}