{"product_id":"nexxus-color-assure-vibrancy-shampoo-for-color-treated-hair-33-8-oz-sulfate-free-bond-strengthening","title":"Nexxus Color Assure Vibrancy Shampoo for Color-Treated Hair 33.8 oz — Sulfate-Free, Bond-Strengthening","description":"\u003cp\u003e\u003cstrong\u003eNexxus Color Assure Vibrancy Shampoo is a sulfate-free cleansing formula that helps lock in color, strengthen protein bonds, and preserve color depth for up to 40 washes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eColored hair loses vibrancy when the protein structure and cuticle are weakened by chemical, thermal, and environmental stress. Nexxus applies protein science to everyday care: this large 33.8 oz shampoo uses CHROMABOND SEALER technology and citric acid to reinforce keratin bonds, smooth the cuticle, and reduce color molecule loss. The result is a more reflective surface and longer-lasting, multidimensional color when used as part of the Color Assure system.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help slow color fading?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines bond-strengthening proteins with a sealing complex to keep color molecules inside the hair’s protein matrix. By lowering cuticle lift and creating a hydrophobic barrier, it reduces the diffusion of dyes during routine washing and exposure to water.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e3.3% CHROMABOND SEALER technology to maintain chromatic radiance\u003c\/li\u003e\n  \u003cli\u003eCitric acid strengthens bonds and closes the cuticle\u003c\/li\u003e\n  \u003cli\u003eIonic sealing complex forms a protective layer to limit color loss\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo repair hair that’s been colored or highlighted?\u003c\/h3\u003e\n\u003cp\u003eIt is designed to address color-induced damage by targeting weakened protein structures rather than masking symptoms. The shampoo helps rebuild bond strength and smooth the hair surface, improving manageability and reducing breakage risk caused by lifted cuticles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProtein-focused technology to fortify stressed strands\u003c\/li\u003e\n  \u003cli\u003eDetangles and reduces frizz for a smoother finish\u003c\/li\u003e\n  \u003cli\u003eHydration boost for softer, more manageable hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I expect immediate results and lasting protection?\u003c\/h3\u003e\n\u003cp\u003eYou can see instant surface shine and smoother feel after one use, while the protective benefits accumulate with regular use to preserve color vibrancy. Consumer testing supports sustained performance across multiple washes when combined with the Color Assure conditioner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant shine and sealed cuticle after one use\u003c\/li\u003e\n  \u003cli\u003eHelps protect color vibrancy for up to 40 washes\u003c\/li\u003e\n  \u003cli\u003e0% sulfates for gentler cleansing of color-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eUse as the shampoo step in the Color Assure system: apply to wet hair, lather, and rinse thoroughly before following with the matching conditioner to complete sealing and conditioning. Regular use with the conditioner maximizes color retention and long-term hair health.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, and rinse; repeat if needed\u003c\/li\u003e\n  \u003cli\u003ePair with Color Assure conditioner to lock in benefits\u003c\/li\u003e\n  \u003cli\u003eSuitable for dyed, highlighted, and chemically treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: color-treated or highlighted hair that needs gentler cleansing and visible protection against fading. Ideal for people who want to extend salon color vibrancy, reduce tonal dulling, and improve hair texture without sulfates. The 33.8 oz size is convenient for regular at-home use or households with multiple users looking to maintain multidimensional color between salon visits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Coco-Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Hydrolyzed Elastin, Phalaenopsis Amabilis Extract, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Fragrance (Parfum), Polyquaternium-10, Ppg-9, Tetrasodium Edta, Dmdm Hydantoin, Citric Acid, Propylene Glycol, Methylchloroisothiazolinone, Peg-150 Pentaerythrityl Tetrastearate, Ppg-2 Hydroxyethyl Cocamide, Methylisothiazolinone, Red 33 (Ci 17200), Blue 1 (Ci 42090)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Nexxus Color Assure shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula contains 0% sulfates to gently cleanse and help preserve color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does color protection last with this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: When used with the Color Assure system, it helps maintain color vibrancy for up to 40 washes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Nexxus","offers":[{"title":"Default Title","offer_id":52907601527096,"sku":"B001EO5WYU","price":83.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/6799\/6984\/files\/nexxus-color-assure-front-bottle.jpg?v=1788528979","url":"https:\/\/kelorix.ca\/products\/nexxus-color-assure-vibrancy-shampoo-for-color-treated-hair-33-8-oz-sulfate-free-bond-strengthening","provider":"Kelorix Canada | Shop Home, Electronics, Beauty, Toys \u0026 More","version":"1.0","type":"link"}