{"product_id":"lillian-ruff-pro-ultra-brightening-dog-shampoo-16oz-professional-whitening-odor-control-soothing-aloe","title":"Lillian Ruff PRO Ultra Brightening Dog Shampoo 16oz — Professional Whitening, Odor Control \u0026 Soothing Aloe","description":"\u003cstrong\u003eLillian Ruff PRO Formula Ultra Brightening Dog Shampoo is a concentrated professional-grade whitening and deodorizing shampoo that brightens coats, removes stains, and soothes dry, itchy skin with aloe and provitamin B5.\u003c\/strong\u003e\n\n\u003cp\u003eThis salon-strength 16oz shampoo was formulated for groomers and pet owners who want visible brightening without harsh ingredients. Its violet pigments counter yellowing, while coconut extracts and moisturizers help calm and soften skin and fur. The pH-balanced, sulfate- and paraben-free formula rinses clean and leaves a lingering, subtle coconut scent that signals a refreshed, healthier-looking coat.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see brighter fur after one wash?\u003c\/h3\u003e\n\u003cp\u003eMany dogs show improved brightness and reduced yellowing after a single bath, especially on white or lighter coats. Results depend on the degree of staining and coat condition; heavier discoloration may require a couple of treatments spaced a few days apart. The concentrated violet pigments target warm tones while rinsing without residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible neutralizing of yellow and dingy tones after one use for many dogs\u003c\/li\u003e\n  \u003cli\u003eConcentrated formula: small amount produces rich lather\u003c\/li\u003e\n  \u003cli\u003eSuitable for repeated use until desired brightness is reached\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for sensitive skin and everyday use?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to be gentle: it's pH-balanced for dogs and free from sulfates, parabens, and gluten. Aloe and provitamin B5 help hydrate dry skin and reduce itchiness, making it appropriate for frequent bathing when recommended by your groomer. Because it’s cruelty-free and vegan, it avoids many common irritants found in harsher products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAloe and provitamin B5 moisturize and help relieve flakiness\u003c\/li\u003e\n  \u003cli\u003eSulfate- and paraben-free to minimize irritation risk\u003c\/li\u003e\n  \u003cli\u003eMade in the USA under human-quality standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on all coat colors and types?\u003c\/h3\u003e\n\u003cp\u003eYes — unlike some whitening shampoos that are only for white coats, this formula enhances brightness across short, medium, and long coats of any color. For colored or dark coats, the violet pigments subtly boost vibrancy without altering natural hues. For best results, follow with conditioner or a professional grooming routine if your dog has dense or heavily matted fur.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated for all coat lengths and colors\u003c\/li\u003e\n  \u003cli\u003eViolet pigments brighten without tinting darker fur\u003c\/li\u003e\n  \u003cli\u003eWorks well as part of regular grooming or professional treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat practical benefits do professionals notice using this product?\u003c\/h3\u003e\n\u003cp\u003eGroomers and vets choose Lillian Ruff PRO for predictable brightening, economical dilution, and a gentle finish that keeps coats manageable. The rich lather reduces bathing time and rinses clean, making it efficient for back-to-back appointments. Its professional-grade concentration also means a little goes a long way, lowering per-bath cost.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eConcentrated bottle stretches across many baths\u003c\/li\u003e\n  \u003cli\u003eQuick lather and easy rinsing save groom time\u003c\/li\u003e\n  \u003cli\u003eTrusted by professionals for consistent, safe results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Lillian Ruff PRO Ultra Brightening Dog Shampoo is designed for pet owners and professional groomers who want a reliable, salon-quality brightening shampoo without harsh chemicals. It's ideal for dogs with dingy or yellowing coats, pets with dry or itchy skin needing soothing care, and anyone seeking a concentrated, cruelty-free product made in the USA.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I bathe my dog with this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: This pH-balanced, gentle formula is safe for regular use; follow groomer guidance for frequency based on coat and skin needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo change my dog’s natural coat color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It neutralizes yellow tones and enhances brightness without altering the natural color of the coat.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Lillian Ruff","offers":[{"title":"Default Title","offer_id":52904142045496,"sku":"B01K3712K6","price":65.91,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/6799\/6984\/files\/lillian-ruff-front-bottle.jpg?v=1788448744","url":"https:\/\/kelorix.ca\/products\/lillian-ruff-pro-ultra-brightening-dog-shampoo-16oz-professional-whitening-odor-control-soothing-aloe","provider":"Kelorix Canada | Shop Home, Electronics, Beauty, Toys \u0026 More","version":"1.0","type":"link"}