{"product_id":"heroine-make-long-curl-waterproof-mascara-new-brown-buildable-length-volume-smudge-proof-curl","title":"Heroine Make Long \u0026 Curl Waterproof Mascara New Brown — Buildable Length \u0026 Volume, Smudge-Proof Curl","description":"\u003cp\u003e\u003cstrong\u003eHeroine Make by KissMe Long \u0026amp; Curl Waterproof Mascara in New Brown is a waterproof, smudge-resistant mascara that adds visible length, curl retention, and buildable volume while keeping lashes soft and separated.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis Japanese-made mascara combines upgraded long-ex fiber technology with adhesion and smoothing powders to coat each lash evenly, resist smudging, and hold curl through humid days and long hours. The lightweight formula layers smoothly for subtle enhancement or dramatic effect, and includes plant-derived conditioning ingredients to help lashes look healthier while you wear it. The shade New Brown provides a softer alternative to black for a natural, polished finish suitable for everyday or special occasions.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara build both length and volume?\u003c\/h3\u003e\n\u003cp\u003eThe formula contains upgraded Long EX fibers that attach to lash tips for visible extension while the base formula adds body to each strand. Because the fibers are suspended in a smooth, non-clumping base, you can layer coats to increase length and thickness without stiffness or flakes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLong EX fibers for tip extension and separation\u003c\/li\u003e\n  \u003cli\u003eVolumizing base that lifts and thickens each lash\u003c\/li\u003e\n  \u003cli\u003eBuildable application—light to dramatic without clumps\u003c\/li\u003e\n  \u003cli\u003eLeaves lashes flexible, not rigid\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put through humidity, sweat, or tears?\u003c\/h3\u003e\n\u003cp\u003eYes — the Advanced Waterproof \u0026amp; Smudge-Proof formula is engineered to resist water, sweat, oil, sebum, and light friction so lashes remain defined for extended periods. The product’s adhesion powder and shape-retaining polymers help maintain curl and minimize transfer under normal daily conditions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuper-grade 4 waterproof tech for long wear\u003c\/li\u003e\n  \u003cli\u003eAdhesion powder reduces smudging and migration\u003c\/li\u003e\n  \u003cli\u003eShape-retaining polymers lock in upward curl\u003c\/li\u003e\n  \u003cli\u003eWorks through perspiration and humid environments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow easy is it to remove and is it safe for sensitive eyes?\u003c\/h3\u003e\n\u003cp\u003eDespite strong water resistance, the formula is designed to be removed with a standard oil-based remover or gentle makeup cleanser, minimizing harsh rubbing. It’s formulated to be comfortable for contact lens wearers and those with sensitive eyes, and includes conditioning oils and amino acids to support lash health while worn.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRemoves with oil-based removers or gentle cleansers\u003c\/li\u003e\n  \u003cli\u003eSuitable for contact lens wearers and sensitive eyes\u003c\/li\u003e\n  \u003cli\u003eContains Camellia, Argan, Wild Rose, and Almond oils\u003c\/li\u003e\n  \u003cli\u003eAmino acids and shea butter for lash conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat look can I achieve with the New Brown shade?\u003c\/h3\u003e\n\u003cp\u003eNew Brown softens the intensity of black while still defining lashes, making it ideal for daytime, natural makeup looks, or for those who prefer a warmer eye appearance. It enhances lash separation and curl without overpowering other makeup elements.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSubtle brown tone for natural definition\u003c\/li\u003e\n  \u003cli\u003eEnhances lash curl and separation visually\u003c\/li\u003e\n  \u003cli\u003eWorks well with neutral and soft glam makeup\u003c\/li\u003e\n  \u003cli\u003eGood choice for daytime and softer looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This Heroine Make Long \u0026amp; Curl Waterproof Mascara in New Brown suits anyone seeking a long-wearing, buildable mascara that holds curl and resists smudging—especially those who prefer a softer lash color or need reliable performance through humid days, active schedules, or long events. It’s also a practical pick for contact lens wearers and people who want conditioning benefits while wearing makeup.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara waterproof and smudge-proof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it uses an advanced waterproof formula that resists sweat, tears, oil, and humidity for long-lasting wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove it safely?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Remove with an oil-based makeup remover or gentle cleanser; avoid excessive rubbing to protect lashes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Heroine Make","offers":[{"title":"Default Title","offer_id":52906665541944,"sku":"B0GYFW2L4C","price":61.37,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/6799\/6984\/files\/heroine-make-packaging-front-new-brown.jpg?v=1788510558","url":"https:\/\/kelorix.ca\/products\/heroine-make-long-curl-waterproof-mascara-new-brown-buildable-length-volume-smudge-proof-curl","provider":"Kelorix Canada | Shop Home, Electronics, Beauty, Toys \u0026 More","version":"1.0","type":"link"}