{"product_id":"brita-large-10-cup-water-filter-pitcher-stone-blue-with-britaplus-filter-smartlight","title":"BRITA Large 10-Cup Water Filter Pitcher — Stone Blue with BritaPlus Filter \u0026 SmartLight","description":"\u003cp\u003e\u003cstrong\u003eThe Brita Large 10-Cup Everyday pitcher with the BritaPlus filter delivers twice the contaminant reduction of our Standard filter while preserving natural minerals for better-tasting tap water.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned for everyday use, this stone blue 10-cup pitcher combines a high-density BritaPlus filter with a SmartLight indicator and a fridge-friendly shape. The BritaPlus cartridge is WQA NSF\/ANSI certified to reduce chlorine (taste and odor), mercury, cadmium, copper, zinc and other common contaminants while helping retain naturally occurring minerals and electrolytes. Its compact footprint fits most refrigerator doors and the easy-fill lid makes refilling quick and tidy.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the BritaPlus filter improve tap water taste and safety?\u003c\/h3\u003e\n\u003cp\u003eThe BritaPlus filter uses a denser filter media than the Standard filter to capture a wider range of contaminants linked to taste and odor, while still leaving beneficial minerals in the water. Certification to WQA NSF\/ANSI standards verifies performance for specific substances. It’s a practical way to improve everyday water without complex installation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReduces chlorine taste and odor for cleaner flavor\u003c\/li\u003e\n  \u003cli\u003eTargets heavy metals such as mercury, cadmium, copper and zinc\u003c\/li\u003e\n  \u003cli\u003eHelps retain natural minerals and electrolytes for balanced taste\u003c\/li\u003e\n  \u003cli\u003eWQA NSF\/ANSI certified for verified reduction claims\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I change the filter and how does the SmartLight help?\u003c\/h3\u003e\n\u003cp\u003eBrita recommends replacing the BritaPlus filter every 40 gallons or roughly every two months for typical household use. The integrated SmartLight indicator tracks filter life and lets you know when it’s time to swap cartridges, so you get consistent performance without guessing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReplace at 40 gallons or about 2 months (typical use)\u003c\/li\u003e\n  \u003cli\u003eSmartLight shows remaining filter life for on-time changes\u003c\/li\u003e\n  \u003cli\u003eMaintains optimal contaminant reduction and flow rate\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this pitcher fit in my refrigerator and how easy is it to use daily?\u003c\/h3\u003e\n\u003cp\u003eThe pitcher’s slim profile is designed to fit most refrigerator door shelves and the 10-cup capacity provides several servings before refilling. The lid lifts for easy top filling and the handle offers a comfortable pour, making it convenient for busy kitchens and small households.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e10-cup capacity fits most fridge doors for space-efficient storage\u003c\/li\u003e\n  \u003cli\u003eEasy-fill lid reduces spills and saves time when refilling\u003c\/li\u003e\n  \u003cli\u003eComfortable handle and balanced pour for everyday use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does using Brita reduce single-use plastic and save money?\u003c\/h3\u003e\n\u003cp\u003eEach BritaPlus filter replaces up to 300 single-use 16.9 oz plastic bottles, cutting down plastic waste and recurring purchases of bottled water. Over time, using filtered tap water with a reusable pitcher lowers per-liter costs and reduces the environmental footprint associated with bottled water consumption.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne filter replaces up to 300 single-use 16.9 oz bottles\u003c\/li\u003e\n  \u003cli\u003eLess plastic waste and fewer trips to buy bottled water\u003c\/li\u003e\n  \u003cli\u003eLower long-term cost versus regular bottled water purchases\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The Brita Large 10-Cup Everyday pitcher with BritaPlus filter is ideal for households seeking a fridge-friendly, easy-to-use filtration solution that improves taste, reduces common contaminants, and keeps helpful minerals in the water. It suits small families, apartment dwellers, or anyone wanting a sustainable alternative to bottled water without a permanent installation.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does one BritaPlus filter last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Replace every 40 gallons or about two months with typical household use for consistent performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does the BritaPlus filter remove minerals from water?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — BritaPlus is designed to reduce contaminants while helping retain beneficial minerals and electrolytes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"BRITA","offers":[{"title":"Default Title","offer_id":52912767762744,"sku":"B0GMT987FX","price":122.79,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/6799\/6984\/files\/brita-stone-blue-pitcher-front.jpg?v=1788634919","url":"https:\/\/kelorix.ca\/products\/brita-large-10-cup-water-filter-pitcher-stone-blue-with-britaplus-filter-smartlight","provider":"Kelorix Canada | Shop Home, Electronics, Beauty, Toys \u0026 More","version":"1.0","type":"link"}