{"product_id":"brita-10-cup-water-filter-pitcher-clear-britaplus-filter-smartlight-fridge-friendly","title":"BRITA 10-Cup Water Filter Pitcher, Clear — BritaPlus Filter, SmartLight \u0026 Fridge-Friendly","description":"\u003cstrong\u003eThe BRITA Large 10-Cup Everyday pitcher with BritaPlus filter delivers cleaner-tasting tap water by reducing twice as many contaminants as the Standard Brita filter while keeping beneficial minerals.\u003c\/strong\u003e\n\n\u003cp\u003eUpgrade your daily drinking water with a compact, fridge-friendly pitcher designed for convenience and improved filtration. The BRITA 10-cup Everyday pitcher pairs with the high-density BritaPlus filter, which is WQA NSF\/ANSI certified to reduce chlorine taste and odor, mercury, cadmium, copper, zinc and more. Built for everyday use, the pitcher fits most refrigerator doors, features an easy-fill lid, and includes a SmartLight indicator so you’ll know when it’s time to replace the filter.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this pitcher improve tap water taste and quality?\u003c\/h3\u003e\n\u003cp\u003eThe BritaPlus filter uses a denser media than the Standard filter to trap more particulate and dissolved contaminants that affect taste and odor. While it reduces specific substances it is not a health treatment device; it focuses on improving flavor and clarity while leaving useful minerals intact.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWQA NSF\/ANSI certified reductions for chlorine (taste \u0026amp; odor), mercury, cadmium, copper, and zinc\u003c\/li\u003e\n  \u003cli\u003eHigh-density filter media captures more contaminants versus Standard filter\u003c\/li\u003e\n  \u003cli\u003eDesigned to retain beneficial minerals and electrolytes for balanced taste\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often do I need to change the BritaPlus filter?\u003c\/h3\u003e\n\u003cp\u003eThe pitcher’s SmartLight monitor tracks usage so you know exactly when to replace the filter — typically every 40 gallons or about two months for average use. Replacing on schedule preserves flow rate and filtration performance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmartLight alerts at approximately 40 gallons or ~2 months\u003c\/li\u003e\n  \u003cli\u003eOne BritaPlus filter replaces up to 300 single-use 16.9 oz plastic bottles\u003c\/li\u003e\n  \u003cli\u003eCompatible with all Brita pitchers and dispensers except Stream\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this pitcher fit in my refrigerator and handle daily use?\u003c\/h3\u003e\n\u003cp\u003eThe 10-cup capacity is intentionally compact to fit most refrigerator doors while holding enough filtered water for a household. The BPA-free plastic pitcher includes an easy-fill lid and ergonomic handle for fast refills and comfortable pouring.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e10-cup capacity designed for fridge-door storage\u003c\/li\u003e\n  \u003cli\u003eEasy-fill lid reduces spills and simplifies refilling\u003c\/li\u003e\n  \u003cli\u003eBPA-free construction and a comfortable pour spout\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat environmental or cost benefits does it offer?\u003c\/h3\u003e\n\u003cp\u003eUsing BritaPlus filters cuts down on single-use plastic bottle waste and lowers long-term beverage costs. Each filter can replace hundreds of disposable bottles, making it an eco-aware choice for everyday hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne filter replaces up to 300 single-use 16.9 oz bottles\u003c\/li\u003e\n  \u003cli\u003eSaves money compared to buying bottled water regularly\u003c\/li\u003e\n  \u003cli\u003eCompact design reduces storage and disposal footprint\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The BRITA Large 10-Cup pitcher with BritaPlus filter is a practical choice for anyone who wants better-tasting tap water without complex installation — ideal for apartments, small families, or individuals who keep water in the fridge. It suits people looking to reduce single-use plastic, save on bottled water, or simply get consistently filtered water with an easy-to-replace filter system.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does one BritaPlus filter last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Typically about 40 gallons or roughly two months of average use; SmartLight notifies you when replacement is due.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this filter remove beneficial minerals?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — BritaPlus is designed to reduce contaminants while helping retain naturally occurring minerals and electrolytes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"BRITA","offers":[{"title":"Default Title","offer_id":52912805740856,"sku":"B0FQL57LGV","price":133.28,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/6799\/6984\/files\/brita-pitcher-front-view_8aac7dac-c6a0-48f8-b708-43ce4cfb827a.jpg?v=1788636673","url":"https:\/\/kelorix.ca\/products\/brita-10-cup-water-filter-pitcher-clear-britaplus-filter-smartlight-fridge-friendly","provider":"Kelorix Canada | Shop Home, Electronics, Beauty, Toys \u0026 More","version":"1.0","type":"link"}