{"product_id":"brita-10-cup-water-filter-pitcher-bright-white-bpa-free-fits-fridge-includes-1-standard-filter","title":"BRITA 10-Cup Water Filter Pitcher, Bright White — BPA-Free, Fits Fridge, Includes 1 Standard Filter","description":"\u003cp\u003e\u003cstrong\u003eBRITA's 10-cup water filter pitcher is a BPA-free, refrigerator-ready pitcher that reduces chlorine taste and odor and includes one replaceable filter for crisp, better-tasting tap water.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEnjoy an easy, economical way to improve tap water flavor and reduce common heavy-metal impurities in your household drinking water without single-use bottles. This bright white, space-saving pitcher holds up to 10 cups—enough to refill multiple reusable bottles—and fits on most refrigerator shelves. It comes with one standard BRITA filter pre-installed and a simple indicator that tells you when to replace the cartridge for optimal performance.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the BRITA pitcher improve everyday tap water?\u003c\/h3\u003e\n\u003cp\u003eThe pitcher uses BRITA’s filter media designed to reduce chlorine taste and odor while significantly lowering several metals and contaminants that affect flavor. It does not add minerals or alter pH; instead it removes elements that commonly cause off-tastes and odors, making water more pleasant to drink.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAdvanced filter cartridge reduces chlorine taste and odor.\u003c\/li\u003e\n  \u003cli\u003eCertified to reduce copper, cadmium and mercury concentrations.\u003c\/li\u003e\n  \u003cli\u003eReplaces many single-use bottles—saves money and plastic waste.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow easy is it to use and maintain in a busy kitchen?\u003c\/h3\u003e\n\u003cp\u003eRefilling and pouring are designed to be quick and spill-free: the pitcher has an easy-fill locking lid and a flip-top for one-handed refills under the faucet. A sticker-style filter life indicator shows when to swap the cartridge so you can keep the filter functioning without guesswork.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFlip-top lid for fast refills without removal of the entire lid.\u003c\/li\u003e\n  \u003cli\u003eSticker indicator alerts at approximately 40 gallons or about two months of average use.\u003c\/li\u003e\n  \u003cli\u003eDishwasher-safe parts (check manual) and a slim shape for fridge doors and shelves.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat are the capacity and size details I should know?\u003c\/h3\u003e\n\u003cp\u003eThe pitcher holds 10 cups (about 80 ounces), a size that fills multiple reusable bottles or serves a small family for a day. Its compact footprint and 10.47\" height let it store easily in refrigerator compartments while still providing substantial filtered volume.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCapacity: 10 cups (approx. 80 ounces), fills three 24-ounce bottles.\u003c\/li\u003e\n  \u003cli\u003eDimensions: Height 10.47\", Width 5.59\", Depth 10.94\"; Weight about 2.29 lb.\u003c\/li\u003e\n  \u003cli\u003eCompatible with BRITA Standard and Longlast filters for flexible replacement options.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich replacement filter should I choose and how often?\u003c\/h3\u003e\n\u003cp\u003eBRITA offers both Standard and Longlast cartridges; the Standard filter included with this pitcher is recommended to be replaced roughly every 40 gallons (~2 months) for typical household use. If you prefer longer intervals between changes, the Longlast filter fits this pitcher and lasts about 120 gallons (~6 months).\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIncluded filter: Standard BRITA cartridge—replace around 40 gallons or ~2 months.\u003c\/li\u003e\n  \u003cli\u003eLonglast option: fits this pitcher and lasts roughly 120 gallons or ~6 months.\u003c\/li\u003e\n  \u003cli\u003eFilter swaps are simple: open lid, remove old cartridge, insert new, reset indicator.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This BRITA 10-cup pitcher is ideal for households, dorm rooms, or anyone who wants a compact, economical method to improve tap water taste and reduce certain impurities without bulky installations. It’s also a practical choice for people who regularly refill reusable bottles and want to cut down on single-use plastic while keeping filtered water accessible in the fridge.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the included BRITA filter last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The standard filter included is good for about 40 gallons or roughly two months of typical household use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this pitcher dishwasher safe?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Many pitcher parts are top-rack dishwasher safe; check the product instructions to confirm which components can be cleaned in the dishwasher.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"BRITA","offers":[{"title":"Default Title","offer_id":52912713498936,"sku":"B01FXN3E74","price":97.29,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/6799\/6984\/files\/brita-pitcher-front-bright-white.jpg?v=1788632269","url":"https:\/\/kelorix.ca\/products\/brita-10-cup-water-filter-pitcher-bright-white-bpa-free-fits-fridge-includes-1-standard-filter","provider":"Kelorix Canada | Shop Home, Electronics, Beauty, Toys \u0026 More","version":"1.0","type":"link"}