{"product_id":"aveda-invati-ultra-advanced-exfoliating-shampoo-light-6-7-fl-oz-salicylic-acid-scalp-exfoliant-for-fine-to-medium-hair","title":"Aveda Invati Ultra Advanced Exfoliating Shampoo Light – 6.7 fl oz, Salicylic Acid Scalp Exfoliant for Fine to Medium Hair","description":"\u003cp\u003e\u003cstrong\u003eAveda Invati Ultra Advanced Exfoliating Shampoo Light is a purifying, scalp-exfoliating cleanser formulated to remove oil and environmental buildup from fine to medium thinning hair and normal to oily scalps.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight shampoo is the first step in the Invati Ultra Advanced 4-step system and uses wintergreen-derived salicylic acid to gently exfoliate the scalp while a babassu-derived cleanser creates a soft lather that rinses clean. Designed to lift residue that can clog pores, it prepares strands for thicker-looking results when used with Aveda's Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment. The formula is 95% naturally derived per ISO guidance and omits common synthetic additives like silicones, SLS\/SLES, parabens, phthalates, and synthetic fragrance.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help when my scalp feels oily or congested?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses wintergreen-derived salicylic acid to dissolve oil and surface buildup without harsh scrubbing, helping unclog pores that can trap sebum and environmental residues. Its gentle babassu-based surfactant cleans without over-drying, leaving the scalp feeling refreshed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSalicylic acid sourced from wintergreen for mild chemical exfoliation.\u003c\/li\u003e\n  \u003cli\u003eBabassu-derived cleanser for a light, non-irritating lather.\u003c\/li\u003e\n  \u003cli\u003eFormulated for normal to oily scalps to remove excess oil and impurities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product make fine hair feel heavier or flat?\u003c\/h3\u003e\n\u003cp\u003eThis \"Light\" version is formulated specifically for fine to medium hair so it cleans without weighing strands down. It rinses fully and leaves hair with shine, and when paired with the Thickening Conditioner it helps create fuller-looking hair without a heavy coating.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight foaming action that washes away residue rather than coating hair.\u003c\/li\u003e\n  \u003cli\u003ePairs with volumizing conditioner and leave-in treatments for body.\u003c\/li\u003e\n  \u003cli\u003eDesigned to preserve natural movement and shine on finer textures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this fit into the full Invati Ultra Advanced routine?\u003c\/h3\u003e\n\u003cp\u003eThis is Step 1 of a four-step regimen; it prepares the scalp and strands so the subsequent products can perform optimally. After cleansing, apply the Thickening Conditioner (Step 2), the Revitalizing Scalp Serum (Step 3), and finish with the Fortifying Leave-In Treatment (Step 4) for the results observed in Aveda’s system testing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStep 1: Exfoliating Shampoo Light removes buildup and excess oil.\u003c\/li\u003e\n  \u003cli\u003eStep 2: Thickening Conditioner helps strengthen and thicken strands.\u003c\/li\u003e\n  \u003cli\u003eSteps 3–4: Scalp serum and leave-in treatment support scalp health and fortify hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich ingredients are intentionally excluded from this formula?\u003c\/h3\u003e\n\u003cp\u003eAveda formulated this shampoo without animal-derived ingredients, silicones, mineral oil, SLS\/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors. The result is a cleaner formulation aligned with a plant-forward sourcing approach.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from SLS\/SLES and silicones to reduce buildup potential.\u003c\/li\u003e\n  \u003cli\u003eNo synthetic fragrances, parabens, phthalates, petrolatum, or animal-derived ingredients.\u003c\/li\u003e\n  \u003cli\u003e95% naturally derived formulation per ISO 16128 guidance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Invati Ultra Advanced Exfoliating Shampoo Light is aimed at people with fine to medium hair experiencing thinning or breakage due to grooming, and who have a normal to oily scalp. It’s suited to users who prefer plant-forward, cruelty-free formulations and who plan to follow a multi-step scalp and hair-thickening routine to maximize visible body and reduce breakage associated with grooming.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Decyl Glucoside, Propanediol, Cocamide Mipa, Sodium Methyl Oleoyl Taurate, Lauryl Glucoside, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Zingiber Officinale (ginger) Root Extract, Alpinia Officinarum Root Extract, Emblica Officinalis Fruit Extract, Eclipta Prostrata Extract, Glycerin, Caprylyl Glycol, Caffeine, Salicylic Acid, Acrylates Copolymer, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Babassuamidopropyl Betaine, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52738 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula gently cleanses and rinses without sulfates listed, suitable for most color-treated hair; follow with color-care conditioner as needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the Exfoliating Shampoo Light?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed for your scalp type; those with oily scalps may use it several times weekly, while others can alternate with a milder cleanser.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":52912779166008,"sku":"B0DBFMK2GB","price":107.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/6799\/6984\/files\/aveda-invati-ultra-exfoliating-shampoo-light-front-packaging.jpg?v=1788635469","url":"https:\/\/kelorix.ca\/products\/aveda-invati-ultra-advanced-exfoliating-shampoo-light-6-7-fl-oz-salicylic-acid-scalp-exfoliant-for-fine-to-medium-hair","provider":"Kelorix Canada | Shop Home, Electronics, Beauty, Toys \u0026 More","version":"1.0","type":"link"}