{"product_id":"attitude-liquid-laundry-detergent-lavender-67-6-fl-oz-40-loads-plant-based-ewg-verified","title":"ATTITUDE Liquid Laundry Detergent Lavender 67.6 fl oz (40 Loads) — Plant-Based, EWG Verified","description":"\u003cb\u003eATTITUDE Lavender Liquid Laundry Detergent is a plant-based, EWG Verified formula that cleans 40 loads effectively in both HE and standard machines while leaving a gentle lavender scent.\u003c\/b\u003e\n\n\u003cp\u003eThis concentrated liquid laundry soap blends over 98% naturally derived ingredients with a fragrance of lavender and subtle woody notes, providing reliable stain and odor removal for whites, colors, and darks. Formulated to work in cold water and compatible with high-efficiency washers, the detergent avoids dyes, SLES, optical brighteners, and several common preservatives to prioritize ingredient transparency and environmental consideration.\u003c\/p\u003e\n\n\u003ch3\u003eHow well does this detergent clean everyday stains?\u003c\/h3\u003e\n\u003cp\u003eIt targets common household soils—food, grease, body oils, and general grime—while remaining gentle on fibers. The concentrated surfactants lift soils in hot or cold water, and the formula is designed for routine loads rather than heavy industrial stains.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRemoves typical food and grease stains with normal wash cycles.\u003c\/li\u003e\n  \u003cli\u003eSafe for whites, colors, and darks to reduce fading risk.\u003c\/li\u003e\n  \u003cli\u003eConcentrated dosing: 40 loads per 67.6 fl oz bottle for regular use.\u003c\/li\u003e\n  \u003cli\u003ePerforms in cold-water settings to save energy during laundry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the product truly clean and environmentally conscious?\u003c\/h3\u003e\n\u003cp\u003eYes—this detergent is EWG Verified, meaning an independent review found ingredients meet strict health-based criteria. Its plant-forward composition, lack of dyes and certain preservatives, and an option to refill help reduce chemical exposure and single-use plastic waste.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEWG Verified for ingredient transparency and safety standards.\u003c\/li\u003e\n  \u003cli\u003eFree from dyes, formaldehyde, optical brighteners, and SLES.\u003c\/li\u003e\n  \u003cli\u003e98% naturally derived (ISO 16128 guidance) for reduced petrochemical reliance.\u003c\/li\u003e\n  \u003cli\u003eAvailable refill formats to lower plastic consumption over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work in my high-efficiency (HE) machine and all water temperatures?\u003c\/h3\u003e\n\u003cp\u003eThe formulation is HE-compatible and engineered to function effectively across hot, warm, and cold washes. Using the recommended dosage for HE machines prevents excess sudsing and keeps performance consistent while saving energy if you choose cold cycles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHE-safe: formulated to prevent over-sudsing in modern washers.\u003c\/li\u003e\n  \u003cli\u003eCold-water effective to maintain cleaning power and energy savings.\u003c\/li\u003e\n  \u003cli\u003eConcentrated formula reduces the amount needed per load.\u003c\/li\u003e\n  \u003cli\u003eWorks across fabric types; follow garment care labels for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the lavender scent smell like and is it suitable for sensitive noses?\u003c\/h3\u003e\n\u003cp\u003eThe fragrance blends lavender with herbal and woody undertones to produce a calming, natural aroma that lingers without overpowering. While the detergent is dye-free and enzyme-free, anyone with fragrance sensitivity should test a small load first or consider an unscented alternative.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eScent profile: lavender top notes with warm woody base elements.\u003c\/li\u003e\n  \u003cli\u003eDesigned to be soothing and not excessively strong on fabrics.\u003c\/li\u003e\n  \u003cli\u003eNot labeled hypoallergenic—perform a patch or small-load trial if sensitive.\u003c\/li\u003e\n  \u003cli\u003ePair with ATTITUDE unscented options or fragrance-free softeners if needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ATTITUDE Lavender Liquid Laundry Detergent fits households seeking a plant-forward, EWG-verified cleaning option that works in high-efficiency machines and across temperatures. It's a good pick for people who prioritize ingredient transparency, reduced plastic with refill choices, and a gentle lavender aroma—suitable for everyday laundry needs rather than specialized industrial stain removal.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e\u0026lt;5% anionic surfactants \/ agents de surface anioniques (Sodium Coco-Sulfate), \u0026lt;5% non-ionic surfactants \/ agents de surface non-ioniques (Lauryl Glucoside, Myristyl Glucoside, Caprylyl Glucoside). Contains also \/ Contient aussi : Aqua \/ Water \/ Eau, Sodium Chloride, Citric Acid, Sodium Benzoate, Sodium Gluconate, Potassium Sorbate, Glycerin, Camellia Sinensis (Tea) Leaf Extract, Beta-Caryophyllene*, Camphor*, Eucalyptol*, Geranyl Acetate*, Linalyl Acetate*, *Fragrance (Parfum).Disclaimer: Formulations can be optimized and ingredients may vary.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many loads does one bottle cover?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: One 67.6 fl oz bottle cleans about 40 regular loads when dosed as recommended.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this detergent safe for high-efficiency washers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is HE compatible to avoid over-sudsing and perform in modern machines.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ATTITUDE","offers":[{"title":"Default Title","offer_id":52907309629752,"sku":"B093TLG4KG","price":88.17,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/6799\/6984\/files\/attitude-lavender-front-packaging.jpg?v=1788519638","url":"https:\/\/kelorix.ca\/products\/attitude-liquid-laundry-detergent-lavender-67-6-fl-oz-40-loads-plant-based-ewg-verified","provider":"Kelorix Canada | Shop Home, Electronics, Beauty, Toys \u0026 More","version":"1.0","type":"link"}