{"product_id":"amika-normcore-signature-shampoo-275ml-sulfate-free-daily-cleanser-lightweight-hydration","title":"Amika Normcore Signature Shampoo 275ml — Sulfate-Free Daily Cleanser, Lightweight Hydration","description":"\u003cp\u003e\u003cstrong\u003eamika normcore signature shampoo is a sulfate-free daily cleanser that gently removes dirt while infusing hair with vitamins and antioxidants for softer, shinier, more manageable hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEveryday hair needs a reliable shampoo that cleans without stripping. amika's Normcore Signature Shampoo combines gentle surfactants with a nutrient cocktail to refresh the scalp, smooth strands and restore natural movement. Formulated to pair with the matching conditioner, it helps improve conditioning and surface feel for hair that looks healthy and polished without weighty residue.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo clean hair without drying it out?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses mild, sulfate-free cleansing agents that lift oils and buildup without aggressively removing natural moisture. Fatty acids and humectant-rich ingredients help replenish hydration during cleansing so strands feel softer after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild surfactants cleanse effectively without harsh stripping\u003c\/li\u003e\n  \u003cli\u003eFatty acids lock in lightweight moisture for reduced dryness\u003c\/li\u003e\n  \u003cli\u003eAntioxidants support cuticle smoothness to minimize roughness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat improvements can I expect when using it regularly?\u003c\/h3\u003e\n\u003cp\u003eWith consistent use — especially when paired with the Normcore conditioner — hair generally appears shinier, moves more freely and feels more conditioned. The scalp can also feel fresher and better balanced over time as impurities are removed and hydration is supported.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNoticeably smoother strand texture and increased shine\u003c\/li\u003e\n  \u003cli\u003eImproved scalp condition and cleaner-feeling roots\u003c\/li\u003e\n  \u003cli\u003eEnhanced manageability for easier styling and detangling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo suitable for my hair type and styling routine?\u003c\/h3\u003e\n\u003cp\u003eNormcore Signature Shampoo is created for daily use and works well on most hair types, from fine to thick, particularly when you want a lightweight finish. It won’t weigh hair down, making it a good option for frequent washers, colour-treated hair, and anyone who prefers a natural, touchable feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight hydrators prevent residue build-up on fine hair\u003c\/li\u003e\n  \u003cli\u003eRich vitamins and antioxidants support coloured and styled hair\u003c\/li\u003e\n  \u003cli\u003eSulfate-free formulation is gentler for everyday routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather gently into scalp and lengths, then rinse thoroughly. For optimal conditioning and the 7x more conditioned result observed in system testing, follow with the Normcore Signature Conditioner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair completely before applying a coin-sized amount\u003c\/li\u003e\n  \u003cli\u003eMassage into scalp and work through mid-lengths to ends\u003c\/li\u003e\n  \u003cli\u003eRinse, then follow with the matching conditioner for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: amika Normcore Signature Shampoo is ideal for people seeking a gentle, nutrient-rich daily shampoo that enhances shine and softness without heaviness. It fits those who wash hair regularly, maintain coloured or styled hair, or want a lightweight, moisturizing cleanse that pairs with a conditioning system for amplified results.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Eau\/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance\/Parfum, Hippophae Rhamnoides (Sea Buckthorn\/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is amika Normcore Signature Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and uses milder cleansers to protect hair moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated for daily use and works well for frequent washing routines.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":52909036536120,"sku":"B0B441Y59B","price":80.98,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/6799\/6984\/files\/amika-normcore-front-packaging.jpg?v=1788568357","url":"https:\/\/kelorix.ca\/products\/amika-normcore-signature-shampoo-275ml-sulfate-free-daily-cleanser-lightweight-hydration","provider":"Kelorix Canada | Shop Home, Electronics, Beauty, Toys \u0026 More","version":"1.0","type":"link"}